Netflix confirmed his good streak on Thursday. The company of streaming He made his economic results public once the US markets closed, and the news were good: the platform achieved records and record benefits in his second quarter,
Netflix’s revenues grew 16% in the second quarter, and climbed up to 11,080 million dollars (about 9,550 million euros at the current exchange rate), according to the company it had been put as a goal to accelerate growth in the period that now closes: its desire was to reach 15.4% and achieve 1,035 million dollars of ascent. The figures released this Thursday overcome so
Among the contents that contributed to the good results, as stated in a letter from Netflix to its shareholders, the series Sirens (56 million visualizations), Ginny y Georgia (53 million) and the plusmarca of the third season of The squid game (122 million). The company also celebrates international contributions such as the British Department q (28 million) or Argentina The Eternaluta (29 million).
These numbers are all Netflix plans to share: the global leading company in the business of the streaming At the end of last year, just in time to announce that it would stop facilitating the subscriber figures, which was how its success was measured in the past. Its managers now prefer that their performance is evaluated according to traditional financial measures. This was the second time that happened, and, again, they passed the exam with note.
The letter to shareholders promises “a growth of income of 17%, driven by improvements in membership, prices and advertising.” “We project an operational margin of 31%, an year -on -year improvement of two percentage points. As in previous years, we foresee that our operational margin in the second semester of 2025 will be less than in the first due to a greater amortization of content and the sales costs and marketing associated with our largest project portfolio,” says the text.
Change of strategy
The company, which does notice that the subscribers grew, but not how much, thus continues to collect the fruits of the changes it introduced into its business. Changes such as making it difficult to advertise in the cheapest packages. These ads not only suppose an addition premium. The commitment to broadcast live events has also worked for them, content such as NFL matches or boxing and fighting, as well as a game service, currently in the test phase.
With the improvement of its results, Netflix has more money to invest in its own content, with which to improve its offer and pertrecha for the battle against its competitors in the bloody wars of the streaming.
In that fight, the company is confident for having new, although reliable for the rest of the year, weapons: the return of popular series such as Wednesday or the last season of Stranger Things. Netflix expects to generate between 44,800 and 45.2 billion dollars in revenue this year, compared to an earlier forecast between 43,500 and 44,500 million dollars.
The news with the results of the company streaming They agreed Thursday with a long -awaited ad Assassin’s Creed. That story was already taken to the cinema in 2016, in what was a successful operation for the Hollywood Twentieth Century Fox study. The film brought 24 million dollars at the box office worldwide.
