American artist acquires participation in Swansea City and joins the investor group that includes player Luka Modrić
American rapper Snoop Dogg, 53, acquired participation in the Welsh club that disputes in Championship, 2nd Division of English Football. The announcement was made by the club on his social networks on Thursday (17.Jul.2025).
The artist joins the investor group that already has the participation of Croatian player Luka Modrić. This is the first time Snoop Dogg becomes the owner of a soccer club.
With over 190 million followers on social networks, the rapper will bring greater international visibility to Swansea, which seeks to return to the Premier League since its relegation in 2018.
“My love for football is well known, but it is special to make my debut as a club owner with Swansea City. The history of the club and the city has really touched me. It’s a proud, working -class city – a bad luck who knows how to retaliate, just like me. I’m proud to be part of Swansea City.”said Snoop Dogg on the club.
Before Snoop Dogg, Luka Modrić, recently hired by Milan of Italy, also became a partner of Swansea. American entrepreneurs Brett Cravatt and Jason Cohen are the controlling shareholders.
To celebrate the arrival of the new investor, the club inaugurated a Snoop Dogg mural, created by artist Hasan Kamil, in the western stands of the stadium.
Swansea City is located in the 2nd largest city in Wales. Founded in 1912, he lived his most prosperous period between the 2011/12 and 2017/18 seasons, when he played the Premier League.
During this time, he won the League Cup in 2013 and reached the Up Europa League round of 16. Last season, Swansea ended in the 11th place of Championship, with no chance of access to the 1st Division since April.
Since relegation in 2018, the club has remained in the intermediate zone of the 2nd English division table. The exception took place in the 2020/2021 season, when it ended in 4th place, but missed the opportunity to promote playoffs to Brentford.
