The young people reached for festival tea
During the Open’er Festival Zone Lipton was visited by as many as 11 well -known and liked characters: Julia Wieniawa, Verse, Fausti, Bagi, Justin Kirschner, DSCLL, Zosia Strulak, Fresh Bartek, Hi Hania, Navcia and Fairy Camellia. For influencers it was an opportunity to show how they changed their festival rituals. These changed drinking tea in great company. Each mug was an excuse to make new acquaintances, an opportunity to talk to friends, as well as a moment for a reflection in which you can easily remember where and why you found yourself to experience life more.
Thanks to the Lipton tea sold at the festival, you could change not only the perspective of looking at the event itself, but much more – a general approach to spending free time in which there will always be space for your favorite brew. The presence of influencers allowed that it sounded even more that drinking tea is fashionable. Their good energy could be felt in two Lipton zones: festival and in the campsite. Each one had something different to offer. Both combined people and taste.
Festival Zone Lipton
In the Lipton festival zone you could not only drink tea, but also use what every cup gives – a moment to think. The first attraction was dedicated to those who celebrate what is here and now. The second one, however, allows you to run into the future. I am talking about attractions such as:
Wall of denominations: Throughout the festival, i.e. on 02-05.07, an artistic installation with paper cups was waiting for all participants of the event. Anyone willing could anonymously save their festival confessions. Influencers also took part in the game.
Freakage from tea leaves: from the second day of the festival until its end, i.e. on 03-05.07, participants who bought a specific number of teas and documented it with receipts, could take part in the reflection of tea leaves. The attraction was available between 16:00 and 17:00 and 20: 00-21: 00 in the middle container.
Lipton zone in the campsite
The second Lipton zone was available on the campsite. This place in a unique way emphasized the importance of morning rituals that can become an injection of energy for the whole day. Outdoor classes and a cup of good tea are a good opening of the day not only during the festival. What exactly awaited in the zone?
Morning Routine: From the second day of the festival until its end, i.e. on 03-05.07, sports activities were waiting for festivalmen staying on the campsite. Classes that allowed the day to start well, every day from 11:00 to 14:00 led by Justin Kirschner. About 100 people could participate in two 40-45 minutes slots (including invited influencers).
“Lipton. This is where it begins” is the Lipton advertising slogan. It means that drinking Lipton tea can be the beginning of a good day or a positive mood. This slogan encourages to celebrate small, everyday moments that can affect the whole day.
