Roberto Duailibi, co -founder of DPZ and icon of Brazilian advertising, at the age of 89. Your legacy continues to inspire the sector.
Died on Friday night (18) the publicist Roberto Duailibiat 89. He was one of the founders of the renowned DPZ agency, where he was known as the brand’s “D”, alongside Francesc Petit and Roberto Zaragoza. A native of Campo Grande, Duailibi moved to the age of 12 and began his professional career at Colgate-Palmolive, passing through several prominent agencies. Recognized as an advertising icon in Brazil, Duailibi was responsible for the creation of memorable characters, such as Sadia’s chicken and Bombril boy. DPZ won Brazil’s first golden lion at the Cannes Film Festival in 1975, with the famous “Man Homem” campaign, a milestone in the history of national advertising.
Graduated by, Duailibi also stood out as an educator, acting as a teacher and vice president of the institution’s deliberative council. In addition to his career in advertising, he wrote several books on creativity and marketing, being “letters to a young publicist” one of his best known works.
Duailibi’s death generated a wave of honors in the advertising sector, with DPZ and other professionals expressing their regret and recognizing the importance of its legacy for communication in Brazil. The publicist’s body is being veiled at the Morumbi Cemetery in São Paulo, where friends and family gather to pay their latest honors. He leaves his wife, Sylvia, and his children Marco and Rubem.
Posted by Sarah Paula
*Report produced with the aid of AI
