Video with AI and playful approach teaches conscious consumption to children and helps families to avoid complaints on vacation
Procon-SP launched an unprecedented starring the character “consumption”, aimed at children and children and their families. The goal is to awaken early on the critical look of children to consumer acts and guide parents and guardians about the care that should be taken during travel and vacation.
Lightly and fun, the video shows common situations that involve travel consumption decisions – as lodging, purchases in tourist establishments, snacks and hired tours – and invites the audience to pay attention to details that can avoid problems, as well as to act if they occur.
Watch (1min1s):
“We want children to begin to understand that consuming is not only to buy, but also to be aware of the rights involved, the exchange rules, the transparency of information and the security.”explains the communication team of Procon-SP, responsible for the composition of the lyrics of the animation.
Production, made with the aid of artificial intelligence tools, combines innovation and education to broaden the reach of institutional consumer protection messages.
It is also released, along with the video, the booklet “” with more complete content about consumer rights during the holidays.
The character I consume, created especially to dialogue with children and youth, should star in other consumer education initiatives throughout the second half of 2025.
