At US sporting events, especially in basketball, baseball and football matches, there is a tradition that goes beyond the game and has become part of the show: the famous Kiss Camor “kiss camera”.
A displayed at the screens of gyms and stadiums during the intervals, this practice consists of focusing couples in the audience with the expectation that they will change a kiss in front of the cameras, tearing applause and laughs from the audience.
Best thing to happen to the internet in years pic.twitter.com/IF4kLBbkUC
— NO CONTEXT HUMANS (@HumansNoContext) July 19, 2025
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What is the “Coldplay camera”?
In recent days, a specific “kiss camera” has viralized around the world. At a British Boston British band concert, a couple was caught. As they saw themselves on the big screen, they both tried to get out of the image, to which the singer, Chris Martin, joked, “Either they are lovers or are very shy.”
A few hours after the video viralizing, netizens were able to identify the protagonists of the scene. The man would be Andy Byron, CEO of the Astronomer technology giant, and the woman by her side Kristin Cabot, director of human resources of the same company. Both are married, but not with each other.
@tracklist And the Coldplay that accidentally caught this couple through the kiss camera? 👀 “Either they are having an affair or are just very shy,” said Chris Martin. ▶ ️ In the video, Andy Byron, CEO of Astronomer, appears next to her HR director Kristin Cabot. After the moment viralize, netizens found that the businessman is married and father of two children. .
♬ as original – Tracklist
With the disseminated scene, it was not long before the first memes reproduced over the internet. One of them was the reaction of the Mascots of the baseball team Philadelphia Phillies, who drew attention when satirizing the flag of Byron and Cabot.
During the match, the mascots appeared on the big screen simulating surprise as they were “caught” by the camera: they bent down and covered the faces, to the sound of Coldplay, in a reference to the original video that has rode the internet in recent days.
The game continued in the stands of various games, with other mascots and others reproducing the gesture. A fan entered the mood with a poster saying “This is my wife” and starred in a cinematic kiss.
everybody understood the assignment, but the Phillies took it 10/10 😂 pic.twitter.com/BUn5WoWFkv
— Sassington, M.C. (@MissSassbox) July 19, 2025
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Why was the “Kiss Camera” created?
A Kiss Cam It emerged in the 1980s as part of the attempt of sports franchises to turn games into family entertainment events. Since then, it has spread across the country and has become an almost mandatory element in the large arenas.
With popularization, the moment has won the world, forming part of events also in other countries. It is an attraction present in several football matches in Brazil, for example.
Although fun, the Kiss Cam It also generated debates over the years. Many sports organizations have adopted more careful approaches, prioritizing couples who signal to be willing to participate or inserting humor more responsible.
