Last May, last May, the “Global State of Health & Wellness 2025” report was released by Nielseniq, which analyzes consumer attitudes and behaviors in 19 countries compared to well-being. Study, focusing on the themes of nutrition, mental health, technology, medication and conscious consumption, demonstrates that health-related choices are becoming increasingly an integral part of the lifestyle of populations.
According to Nielseniq, 70% of consumers are considered proactive in the management of their health, and 57% value healthy aging than five years ago. These data are directly reflected in consumer habits: 55% are willing to spend more than $ 100 a month on nutrition, self-care and physical and mental health. However, 82% require greater transparency in labels and 25% admit that the lack of confidence in the effectiveness of products prevents them from making healthier choices.
Technology to the service of health and well-being
Technology occupies a central place in this paradigm shift. Almost three quarters of respondents (74%) prefer technological products with health and well-being features, and 63% believe in their effectiveness. In addition, 57% would use tracking applications or devices to ensure that products they consume are aligned with their health objectives.
The same source also indicates that interest in intestinal health is directly influenced dietary choices.
By 2025, more than half of consumers plan to buy fiber -rich foods, and about 40% seek to incorporate more overfeeding, protein -rich and probiotic plant foods into their diet.
Medicines for weight loss generate interest, but lack information
The report also points to a growing concern with weight control and physical form. Currently, 54% of consumers attribute more importance to healthy weight, tone and muscle mass than five years ago.
In this context, 43% say they would consider taking anti -busty medications if recommended by a healthcare professional. Still, 63% are not familiar with these therapeutic options.
Relationship between individual well-being and social responsibility
Conscious consumption is also growing. According to the same source, 70% consider it important that health and well-being products are sustainable or produced ethically, and 71% are willing to pay more for these characteristics.
The report points out that consumers are integrating social and environmental concerns in their purchase decisions, crossing personal well-being with collective values.
Sleep, mental health and self -care at the top of priorities
The demand for quality of life is also manifested in valuing mental and emotional well-being practices. About 63% of participants say they pay more attention to sleep and mental health than five years ago. Activities such as contact with nature, massages, meditation and aromatherapy gain expression as forms of personal care.
Challenges and opportunities for brands and retailers
It states that, to follow this movement, brands need to go beyond product innovation, betting on the clarity of communication, economic accessibility and confidence.
The report concludes that the growth of health and well-being expense is directly linked to the requirement for products with ethical value, proven utility and affordable communication. The ability to respond to this new requirement will be decisive for the success of companies in the global market.
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