In addition to artistic life, Preta Gil also ventured into the world of advertising. Even before her career as a singer, Gilberto Gil’s daughter participated in the production of materials from other artists such as KLB groups and is Tchan.
But it was in 2017 that Preta plunged into a venture that it would become one of the country’s leading marketing agencies. Alongside the partners Fatima Pissarra – psychologist, journalist and marketing professional – and Carlos Scappini – publicist – the artist founded Music2mynd, better known as Mynd.
“We were born from a team of entrepreneurs who, from the association with the singer and influencer Preta Gil, managed to build a path of success,” says the advertising group on his site.
Representing more than 350 artists and with annual revenues of R $ 350 million, Mynd is currently the largest influencer agency in Brazil. Aimed at serving and promoting diversity, the group works with figures such as singer Pablo Vittar and the small influencer, seeking to respect and work her personal identities.
About artists who actively participate in the creative process of products and campaigns, Preta believed that the process involved a “much lower risk, because it is real.”
“When you cast an artist or try to put words in his mouth, following a marketing order, this is not something that the public, the consumer wants more. He has so much access to the artist, he knows as much as he communicates, as it is in life, in everyday life through social networks that if you take it from this context and envelope in a very different way, the consumer looks and says: ‘No, I don’t want to’, ‘” CNN.
Itaú, Santander, Ambev, Free Market and Sony Music are some of the companies with which the agency has worked.
In 2019, Mynd won the Caboré Award, elected through the best marketing service in Brazil.
“Congratulations family time that pride !!! Thanks to all our casting that is our greatest inspiration Thank you thanks, partners !!! How crazy !!!! Thank you all who voted for us,” celebrated Preta on Instagram at the time.
after years struggling against cancer in the gut.
In a social networking publication, and said she “was a transgressive woman, always ahead of her time. She broke paradigms, caused reflections and lit ways with her courage. An empowered woman, who was and will continue to be light for countless other women
“Pretinha was fair, honest, generous. A dedicated mother and grandmother, a tireless warrior who inspired and will continue to inspire thousands of people. We know how hard her struggle was, and how much she wanted to live. She did not give up for a moment. It is this love for life, this story of strength and resilience, which will remain eternally in our hearts.”
