The advertising campaign launched globally by Coca-cola A few years ago he chose the slogan “Real Magic”, the royal magic. The magician with more tricks in the hat would say that it is the President of the United States, Donald Trumpand it is the Republican who savors the triumphs of his growing influence on the great corporations.
A week after Trump suggested that he had convinced the manufacturer to use for his soda star cane sugaras Coca-Cola does in Mexico, instead of corn syrup, that is used in the US, the company has confirmed that will launch that product in autumn.
Coca-cola It will not stop manufacturing and selling the version with the high fructose syrup, but will add the supply of natural sugar, That Trump said last week “knows better” (although he drinks Coca-Cola Light, who does not use sugar or syrup but the sweetener Aspartamo).
Influence in corporate decisions
The news has arrived in a company press release on the results of the second quarter and ratifies the open influence of the president on corporate decisions.
Initially when Trump hung up his first message in Truth Social Coca-Cola issued a very neutral reaction statement and the next day he issued another where he did not confirm that he was going to make that change. In this Tuesday, however, confirm the addition that, they say, responds to the “objective of AMPLIAR THE PRODUCT RANGE of the Coca-Cola brand ”and is“ designed to complement the solid main portfolio of the company and offer More options for different moments of consumption and preferences ”.
The CEO of Coca-Cola, James Quincey, has explained that it is a “Y” strategy of “O”, of adding and not forcing to choose, and has insisted that They will continue to use “Much of the corn syrup“They use now.” The announcement of last week had unleashed criticism and alerts of the corn industry in the US And some of the companies in the sector saw the price of their shares in the markets fall.
John Bode, president and CEO of the Association of Corn Refinators, reacted to that first initial message of Trump stressing that “replace the corn syrup with high fructose with cane sugar It will cost thousands of jobs United States, will depress agricultural income, will drive foreign sugar imports, and all without nutritional benefit. ”
The consumption of sugar in the US exceeds the domestic production of cane sugar but Fifley has assured that the company has enough to launch the line of the new product. “Over time, if there is more demand, they will plant more hectares. We believe that There will be no supply problem. ”
Health
Robert F. Kennedy, Trump’s Secretary of Healthand that has defined andl sugar as “poison”, But after Trump’s movements he has been defended as a “triumph” of the “making USA eeuu again” the change of corn syrup for sugar. Kennedy has defended REducate the number of additives and preservatives in US foods.
Coca-Cola remembers that American Medical Association In 2023 he pointed out that there is not enough evidence on corn syrup to restrict their use or forcing alerts in labeling.
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