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Bridgerton
We are used to seeing the old -fashioned old -fashioned processes in series such as Bridgerton, The Buccaneers and The Gilded Age
But now the fascination with the chivalry of these period series has become the favorite social network phenomenon of generation Z, which is gaining strength quickly: “princess treatment“.
This new relationship trend refers to several supposedly gestures fairytale Made by women’s partners, including (but not limited to) breakfast in bed, flowers every Friday, manicure pays for the partner and open his doors.
In social networks publications, princess treatment is usually contrasted with “minimum necessary”(Think: basic expectations of communication and remember birthdays).
And, of course, this treatment is extremely “clickable”: social networking platforms have increasingly transformed acts deprived of affection on public exhibitions.
But to what extent is this healthy? Part of a trend in good manners, part aspiration of relationship, fantasy part -, is the princess treatment is empowering, mere fun or a sinister type of “traditionalism” Regarding the role of the exacerbated wife?
Nearly 130,000 Instagram publications are gathered under the hashtag #princestreatment.
At the center of the trend is the influencer Courtney Palmer, from Utah, USA, who is self -proclaimed “Princess Dona de Casa“Whose Tiktok – viewed 7.6 million times – describes his controversial expectations about his spouse.“ In a restaurant with my husband, I don’t talk to the receptionist, I don’t open the door or ask for my food. ”
@jojoejoelle Princess Treatment Dining Edition 🕊️🤍 #princesstreatment #princesstreatmentonly #husbandwife #marriage #marriedlife #husband #healthymarriage ♬ original sound – courtney_joelle
Some critics have suggested that this resembles the Behavior of a prisoner than a princess.
Emma Beddington, from the British newspaper The Guardian, classified as “emétic” and “disturbing.” And yet, princess treatment is reverberating, especially in the US.
Because the princess treatment is reverberating
“At a time when relationships may seem transactional and often confused, the Ancient -style romance seems special“Says Myka Meier, one of the biggest Instagram label influencers.
For Meier, who has over 650,000 followers on Instagram, princess treatment has less to do with materialism, and more with emotional attention.
“A fantasy of being ‘snatched’ It is based on a universal desire for refinement, respect and intentionality, ”Meier explains to the BBC.
With the release of a new Downton Abbey movie scheduled for September, and the heroine of Lena Dunham’s new series on Netflix, Too Much, fantasizing about being courted by a Mr. Darcy -style suitor, there is no way to deny the current interest in high society’s old -fashioned romance representations.
The series already mentioned Bridgerton, The Buccaneers, and The Gilded Age, not to mention The Crown, rekindled interest in Flirting in the old days, and made a romanticized version of the historical procession of high society accessible to streaming public.
These period dramas “completely” influenced the viewers’ dating label issues, says label expert Daniel Post Senning, author of the book Manners in A Digital World (“Good ways in a digital world”). “The bass stories influence the way we interpret our emotions,” says Senning, who is the great -manner of the American author Emily Post.
Renamed empowerment or regression?
Princess treatment is therefore a somewhat mistaken term. Instead of describing a princess’s lifestyle, it seems to be the interpretation that social networks make of chivalry, says Senning.
In its original medieval context, Cavalharity comes from the cavalry system with a code of conduct.
But in modern history, chivalry refers to men’s traditional and courteous behavior towards women, which some academics say it is a reinforcement of the traditional gender roles and a manifestation of the “benevolent patriarchy.”
On the other hand, says Meier, simple acts, as pull a chair or accompany someone to the housecan make clear your care with your partner or suitor. “Formality slows things down a little, gives way to appreciation and adds a small layer of magic,” she argues.
Is it harmless enough, then? The emergence of princess treatment has aroused a new debate, but Chernock says the discussion is not new. In a long time, society has been using the princess theme to explore ideas of femininity and property.
“[O debate sobre o tratamento de princesa] It is a referendum on the role of women in societyand there will never be a unique perspective about it, ”he says.
The debate is the latest in a series of relationship speeches highly marked by the genre, and follows the footsteps of the wave of the so -called Trad Wives, traditional wiveslast summer.
Traditional wives, or women who adopt and promote traditional gender roles, captivated their followers with nostalgic (usually blond and bucolic) portraits of domestic life.
The appeal similar to the nostalgia of princess treatment aroused a discussion about power. Why settle for tiara when it can require “queen treatment”?
Perhaps, for those with a inclination for the life of a traditional wife, which attracts is the implicit passivity of the role of princess. The Queen’s title has a “loaded and political” connotation, suggests Chernock, while the princess is portrayed by the pink lens of youth, romance and Disney fantasy.
And while princess treatment may seem a reformulation of retrograde gender papers, Chernock points out that, at a certain level, the appeal of princesses emerges from his strength.
“When girls play princess, they are looking for permission to command,” Diza.
Or maybe they do not need permission. After all, if it is women who are publishing about princess treatment, aren’t they in charge?
