Meet Pranav (NAV) Karmacharya, a career influencer at 23 -year -old Tiktok that receives hundreds of messages per day from generation Z fans eager for job councils.
Most of the time, Pranav (Nav) Karmacharya works from home. Sometimes he decides to go to a local college to find a comfortable place and answer messages on Slack; Other times, he is recording himself at 5 am, waiting at the airport to fly for work for San Francisco.
This is the routine of a career influencer at.
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In addition to following the common formula of the creators, showing a day in the life of – enter any imaginable profession – the 23 -year -old also publishes tips on favorable internships for those who want to enter the area of governance, risk and compliance in cybersecurity, or quick explanations such as “maturing is realizing that there is a non -technical area within cybersecurity”.
Who follows the daily life of a cybersecurity analyst working at home? Ask your 14,000 followers.
Karmacharya told Fortune, by direct message, who receives hundreds of questions and comments daily about her work, both by DMs and Lives at Tiktok. A two -hour live on July 9 accumulated more than 600 comments, according to Tiktok metrics analyzed by Fortune. Chime’s cybersecurity analyst is one between career -related content, gaining a considerable audience in just four months. Its success happens at a time when young adults consider insufficient schools and employers to teach them about the professional areas they would like to explore.
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A study released this week revealed that seven out of ten young people between 16 and 24 years old find educational and professional opportunities on social networks. Respondents prefer to seek advice to plan the future on platforms such as Tiktok, Instagram and YouTube instead of resorting to teachers, advisors or job search sites.
The research, which heard 2,820 young people – most of low and medium -income families – shows that more than four out of ten also feel that available educational and employment resources do not offer effective career guidance.
“I feel like a coach and career mentor most of the days,” wrote Karmacharya.
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He said most people who are looking for him are students or professionals early in their careers trying to enter the cybersecurity area. They often ask about their daily life as an analyst, the ways to follow in industry and how to develop skills to stand out.
“Many students do not have a good mentor among teachers or colleagues, so resort to online creators who already do the kind of work they want to do,” Karmacharya explained.
The study result confirms this view – four out of ten young people actively seek career content on social networks, while another 30% find it passively while sailing.
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“Social networks have really become the new career coach for young adults,” said Rajiv ChandraSekaran, director of Schultz Family Foundation, Seattle non -profit organization who participated in the study in an interview with Fortune.
ChandraSekaran explained that the reason why young people resort to career advice for career advice is the opposite of what they think: it is not so much because they use networks more than previous generations, but because traditional resources do not meet their needs.
“The adults who should guide and support young people are misaligned, offering outdated guidelines. This, in many cases, makes their entry into the job market,” he said.
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Where to seek career content
The study researchers told Fortune that students and young professionals prefer social networks from traditional networking sites such as LinkedIn to seek advice and explore careers, filling in gaps left by the lack of real mentors.
Among the 40% of young people who actively seek professional guidance on networks, Instagram, Tiktok and Youtube are the most used platforms daily, according to the survey. LinkedIn was one of the least used networks daily by this group.
The researchers also pointed out that the results contrast with their parents’ perception of the resources available to their children. The survey listened to 992 parents of young people between 16 and 24, and only 16% of them encourage the use of social networks as a tool to explore career and self -knowledge.
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But that doesn’t prevent these young people from exploring career options while sailing through the nets.
Some career content creators accumulate dozens of millions of views. An example is Advicewitherin, creator of career and life councils with 2.2 million Instagram followers, whose short videos have hundreds of thousands of views and have already exceeded 50 million reproductions.
Advicewitherin is one of about 30 careers of career content that Lindsay Sardarsingh, health insurance consultant, began to be 22 years old.
Sardarsingh told Fortune that the creators who accompanied them taught to communicate better and ask the right questions by exploring different professional opportunities.
Karmacharya’s audience is more specific, attracting people interested in learning about their career. Still, his expertise is much sought after in a niche that, according to him, is often misunderstood by young people.
“The number 1 question I get is: ‘What certifications should I get to get into cybersecurity?'” Karmacharya said. “People tend to focus too much on certifications and forget the importance of practical experience, interpersonal skills and networking – which are often more important to get their first job.”
He attributes his success at work from 9 am to 5 pm to the mentors he met during five internships in college, one of them at Deloitte, where he realized that he wanted to pursue a career in cybersecurity.
Dritan Nesho, CEO of Harrisx, Washington Research Consulting, DC who conducted the study, told Fortune that young people are replacing face -to -face contact with professionals with “one day in life” content on social networks to learn more about possible professional paths.
“This is one of the great gaps that employers leave – not offering enough internships and mentoring so that these young people can understand what it is like to work on these organizations and how to get into them,” said Nesho.
ChandraSekaran of Schultz Family Foundation added that the results show how young the youngest generation is committed to seeking career information they want to pursue.
“On the one hand, this shows the creativity and courage of young people to find solutions, use technology and enjoy social networks for good,” he said. “At the same time, it is a warning sign that traditional institutions, which should help young people, are failing to guide them, guide them and support them in this transition from school to work.”
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