The PL, Jair Bolsonaro’s party, has resumed the boosting social networking publications in response to the PT offensive, which has been able to politically capitalize on the crisis generated by the 50% tariff imposed by the United States on Brazil.
According to a survey by Folha de S. PauloSince July 16, the party has sponsored at least eight ads on Instagram and Facebook, all with modest values – up to $ 999 each, according to the goal’s ad library. The pieces seek to reverse the wear and tear caused by the petista narrative that associates Bolsonaro to the fare imposed by US President Donald Trump.
In one of the most viewed posts, with a range of more than 600,000 people, the party states that “the fault for Trump’s taxation is totally from Lula” and maintains that the measure would be a consequence of a supposed misalignment of the petista with the US.
Other publications reinforce the speech that Bolsonaro is the subject of judicial persecution, comparing his situation to the use of an electronic anklet, while Lula would be “free even with evidence”, in reference to the annulment of Lava Jato processes.
Rare Practice in PL
The movement marks a change in party behavior, which had been adopting a more organic stance on the networks. Until July, the last paid posts had been published between March and April, and before that, only during the second round of the 2022 presidential election.
According to Bolsonaro’s allies, there is resistance within the caption to the use of driving, on the grounds that the right -wing base already has sufficient engagement spontaneously. The reactivation of ads, however, reflects the recognition that the digital field has been dominated by the PT in recent weeks.
Continues after advertising
The PT started its digital offensive in advance and resources. Last week, she sponsored two pieces with values added between $ 70,000 and $ 85,000. One of them shows Bolsonaro as a Trump -controlled ventriloquist doll – the video directly associates American surcharge with the articulation of Deputy Eduardo Bolsonaro in the US.
The Lula administration took advantage of the episode to reposition itself in public debate, defending national sovereignty and reappropriating the green and yellow colors, which in recent years have become a symbol of pockets.
The surroundings of Lula also sought to frame the tax discussion under the bias of tax justice, taking the government of the defensive after the increase in IOF – another topic exploited by the PL in the new posts, along with the defense of the creation of Pix as “Bolsonaro Legacy.”
