ZAP
The goal has notified Instagram and Facebook users, choosing between the payment of about eight euros per month of subscription or granting access to personal data to customize advertising.
In 2023, Meta He introduced the “Pay or Consent” model to Instagram and Facebook, allowing us to use the personal data of users for personalized advertising.
Now, you have been notifying users about the Use of Personal Data To customize advertising, for those who do not pay Eight euros per month.
The first option of this model is pay 7.99 euros per month so you can navigate the networks without ads. “We will not process your data to show you ads,” says the company.
The second option concerns the free use of social networksbut with personalized ads, products and brands, through the Treatment of Personal Data of users.
Among the data used to customize advertising are the activities of social networks, the Contactsas well as the equipment information where it browses the platforms.
The application of this model has been scrutinated by the European Commission, leading to Brussels warnings in July 2024, alerting to the breach of the European Law on Digital Services (DAS) threatening a new fine.
