Coca-Cola Co. He announced that he is preparing a new product of the flagship series, which will be made with sugar cane sugar produced in. Its circulation is scheduled for the fall of 2025.
Because it is important
The announcement came a few days after the company called on the company to move away from the use of high fructose corn syrup and to adopt sugar as a basic sweetener. This intervention has caused embarrassment and concern for agricultural bodies, with many warning that a complete change could affect thousands of jobs in the corn industry.
JUST IN: Coca-Cola to launch cane sugar soda in fall after Trump demand
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What does the new product include
Coca-Cola made it clear that this is not a replacement of the existing recipe, but to add a new product to its order.
“In the autumn in the United States, the company intends to launch a new product, prepared with American sugar sugar as an extension of the Trademark Coca-Cola series,” he said in a statement, adding: “This addition is designed to enhance the company.”
So far, no further details have been announced on the trade name or the exact launch date.
Is not an originality
US consumers are already familiar with Coca-Cola variants with sugar cane. The so-called “Mexican Coca-Cola”, imported from Mexico, uses sugar instead of syrup and has acquired loyal audience. In addition, the company launches limited “Passover Coke” batches during Easter.
Political and economic dimension
Coca-Cola’s decision to use sugar from the internal market rather than imports may favor two key states: Florida and Louisiana, which lead a leading position in the production of sugar cane and maintain political alliances with Trump.
Nutritional objections
Coca-Cola’s decision to release a new product with sugar cane in the US is not enough to make America healthier, high-end nutritionists, with experts pointing out that replacing syrup with other sugar is more aesthetic change than substantial health improvement.
“This type of changes to a single ingredient do not make the products healthier,” said Marion Nestle, a public health professor at NYU.
“It’s a wrong attempt,” commented Priya Fielding-Singh of the Global Food Institute.
Despite the statements of Robert F. Kennedy Jr. For the dangers of corn syrup, experts point out that cane sugar also has a similar effect on health, such as weight gain and chronic diseases.
Beyond sugar
Coca-Cola does not completely change the composition of its products, but adds a new market option. Similarly, other food industries are making movements that are aligned with Maha (Make America Healthy Again) – such as abolishing artificial colors by 2027.
However, the scientific community warns that a substantial change for public health will only come by reducing highly processed foods, increasing access to fresh products and salt reduction.
