There is a saying around here that says, “It takes you village to raise a child”, or “it takes a village to raise a child.” The phrase brings the idea of collective responsibility and importance of a community for children to develop and thrive.
There are parallels with the sport.
Sunday (27), England and Spain compete for the female Euro final. Nations that they invested in women’s football and reap fruits. The tournament is in Switzerland, land of civility and organization. Meanwhile, it follows the Women’s Copa in Ecuador, where the Brazilian team could not even warm on the lawn before the game, having to do it in a locker room smelling of paint.
Brazil hosts the World Cup in 2027. For good and evil, it is neither Ecuador nor Switzerland. But what concepts can you enjoy?
For organizers: There is no talent that survives the lack of structure.
It is unacceptable as Marta and Cia. They were treated in the warming incident, with the justification that the lawn received games in sequence.
In the euro, the public has already surpassed the 600,000 mark after the first semifinal. With two matches in advance, it broke the record of the last edition. In the Copa America, tickets began to be sold eight days before the tournament. Empty stadiums, no wonder.
Var in Ecuador, only in the decisive phase. In the euro, video referee in all matches.
“Shooting on foot” by devaluing a competition whose success with ticket sales and positive dissemination would benefit the organizers themselves.
Take care of the viewer.
“Fan experience” is not marketing. Those who make a sporting event compete for the public’s attention with other forms of entertainment. It is essential to treat it well. Ensure that it arrives and comes out with convenience and security. In the euro, who has admission is free in public transport. Trains and extra buses take them to the stadium.
See women’s football as a tool for social transformation – and a big deal.
England and Spain invested in the base, professionalized domestic alloys. The sponsorship increased; Respect, too. More than 91,600 people saw Barcelona x Wolfsburg in the Champions League at Camp Nou in 2022. And 87,000 watched Brazil x England in Wembley in 2023.
Domestic investment generates fruits in the selection.
What most England and Spain have in common? Winning mindset. In this euro, the English, current champions, were almost eliminated in the quarterfinals and semifinals. They became matches, scored in additions. They believed until the last second. Most play at Arsenal, Manchester City and Chelsea.
Spanish football has produced talents such as Alexia Putellas and Aitana Bonmat, the best elected on the planet. Salma Paraluello, 21, is under-17, under-20 and adult world champion. The three of Barcelona. A generation that has become accustomed to winning.
Do not remember women’s football only in big events.
Communication vehicles could give more space in newspapers, websites, TVs, maintaining respectful and technical coverage.
Here in Europe, the infrastructure is ready. In Brazil, a sports mega event is a chance to attract investments, leave legacy.
Changes take time. Two years left for the Women’s World Cup. As in the creation of a child, the tournament will have more chance of success if the effort is collective.
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