Meta will stop selling political advertising in the European Union. The American technological giant, owner of Facebook e Instagramthe decision announced this Friday, citing the new rules of transparency In the block, which from next October will limit the personal data of the users that the social networks can use to customize announcements on “political, electoral and social issues”.
The EU regulation on transparency and guidance of political advertising establishes certain norms on how digital platforms can offer political content to Internet users. The mission of the law is to reduce the treatment of Personal data and address fears to processes of interference y electoral manipulation.
However, Meta alleges in an entry in his corporate blog that the regulation It requires “unfeasible requirements” and creates “an unsustainable level of complexity and legal uncertainty” that “will effectively eliminate popular products and services from the market, reducing options and competence“.
In this way, the company controlled by Mark Zuckerberg Follow the steps of Googleowned by Alphabetwhich at the end of last year also announced that it will stop selling political advertising in the countries of the community club.
EU tension
The go Meta illustrates the growing tension between the company and the UE. In the last year, Brussels He has fined the technological with almost 1,000 million euros for how anti -political and has criticized his decision to condition the use of their social networks to the payment of a subscription. Target has responded suspending the application of its functions of artificial intelligence In Europe and announcing that the Code of Good Practices of the Law that regulates the IA.
The company will continue to sell political advertising in USA and in other countries. According to Bloomberg, “it is unlikely” that your decision significantly impacts the business of the Facebook and Instagram matrix. The financial director, Susan Li, said in February 2024 that worldwide political advertising “does not significantly contribute to the growth of the income of the technological giant.
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