After years working in the franchise sector, she created Mr. Fit, faced challenges such as the loss of all factory production and turned her business into a network with more than 800 units, maintaining a focus on adaptation and purpose
Camila Miglhorini began her career in franchising acting in various functions linked to this universe, through franchise formatting and franchise capture. Even before undertaking, she already knew all the ends of a franchise system.
The leap for entrepreneurship took place with the founding of Mr. Fit, a healthy eating network – which today has over 800 units. At first, the business sold only salads in the pot. Over time, it was adapting to market demand and incorporating lunch boxes and other options. Currently, the focus is on healthy lunch boxes.
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Miglhorini points out that the menu has undergone several reformulations over the years, always seeking to accompany consumer behavior changes.
When thinking of expanding via franchises, the CEO points out, it is necessary to put vanity aside. This is because a lot of people end up believing that because a business worked in one place, they have the potential to work the same in any region. However, who is in everyday life knows that it is not so. It is necessary to test the model several times before climbing. “Tests four, five, six times, then you start franchising,” he recommends.
Thought of giving up
One of the most difficult moments was the implementation of the Mr. Fit factory, located in the interior of São Paulo. With no experience in factories operation, Camila had to revive scratch processes and act directly on production. “I would come in at 6am and leave at 2 am. There was even mattress there,” he recalls.
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One of the most striking episodes occurred when two meal containers spoiled due to a cooling system failure. All two months production was lost. “It was a day I thought of giving up,” he says. To be able to meet the deadlines, he organized a task force with different production shifts. The factory team mobilized friends and family to help, and despite the delays, deliveries were made.
The factory today has 59 direct employees, in addition to the office staff and consultants accompanying the franchisees. In all, the operation employs between 150 and 170 people. Camila states that she values the profile and desire to grow employees than the curriculum experience. “When someone comes to the company and believes in what we are doing, it makes all the difference,” he says. She usually observes whether candidates know Mr. Fit’s story before hiring.
Relationship in the franchises
Franchisee management was also a skill built over time. According to her, there is a common cycle among new franchisees: at the beginning, the expectation is high; Then self -confidence arises and eventually the difficulties. “You can’t completely drop your hand, but you can’t control it too. The franchisee needs to feel that he owns it,” he explains. Therefore, it values the participation of franchisees in decisions such as changes in the menu and visual identity of stores.
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And at first, he says he felt the weight of responsibility. “Now, if it goes wrong, it’s my fault,” he says. It also highlights the difference between being CLT, which offers security, especially for those who have children. Entrepreneurship requires taking risks.
Reference for women
In addition to acting as a businesswoman, Camila is also a speaker and co -author of the book “Fearless Leadership”, aimed at leaders. She sees in the lectures an opportunity to inspire other people with her career. “I like to tell the story to show that it is possible. If I did it, you can,” he says. And reinforces: To undertake, it is necessary to have skills such as resilience, optimism and organization.
The biggest mistake and the biggest hit
About the biggest mistake you made, it points to the centralization and the delegation to delegate. The biggest hit was believing in the business – even when everything seemed difficult.
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It continues to seek references and learning from other entrepreneurial stories. It states that you watch many lectures, Ted Talks and interviews, and that you like to hear how other entrepreneurs face their own challenges. “You can always learn something,” he says.
If he could give Camila 2011 advice when Mr. Fit started, he would be simple: “Go. Continue. It will work.”
