Flexibility is an essential quality for the Brazilian entrepreneur, who should be able to deal with market transformations and generational changes, according to business leaders who participated in the panel “The Entrepreneurs’ Vision over our country – what is in our control and what is not” during the Expert XP 2025this Saturday (26).
In the panel, João Adibe, president of CIMED, Alexandre Baldy, vice president of BYD, Sergio Zimerman, CEO of Petz, and Rafael Sales, CEO of Allos, highlighted the importance of adapting processes, valuing productivity and balances business control with capital management.
Adibe reinforced the need to adapt to cultural and technological changes. “Perhaps the habits we had 20 years ago are not the habits of the new generation,” he said.
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He argued that companies should adapt to new processes, learning from new generations, especially with regard to digitization and remote work.
“If Home Office is beneficial to the company, what’s the problem? Can you have flexible hours?” For him, internal communication should be flexible according to the area, avoiding stiffness that causes high turnover. “We have to anticipate,” he said.
Sergio Zimerman of Petz agreed that productivity should be the main focus, regardless of the workplace. “How many people are in the office and are not producing and how many are not in the office and deliver a lot,” he said.
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However, he also recognized the value of face -to -face work for the cultural engagement of teams, defending a balance: “The secret is not being white or black, but the shades of gray. But flexibility for me is the name of the game.”
“Two Hats”
Sales brought the perspective of the challenge of managing business in sectors with high capital costs, such as malls. He pointed out that the entrepreneur needs to use “two hats”: playing the business and taking care of capital, allocating resources and managing products to improve service within financial limitations.
According to the CEO of Allos, it is necessary to reinvest about 7% to 8% of revenues annually to keep the malls updated, and that the choice of a robust portfolio is critical to ensure consistent results, even with the need for such large capital.
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For Alexandre Baldy, focusing only on financial return can be frustrated: “Those who work thinking about making money will have a harder time reaching it.”
The businessman, former minister of cities during the Temer government, stressed that the motivation should come from elsewhere: “You do a subway work used by a million passengers mean changing the lives of one million people. I built a million homes in my home, my life, I made the transformation power. In the public or private, something has to motivate you every day.
