It is likely that we come to the threshold of “zero publications” – and sooner than we expect, because “there is no incentive to publish.”
People did not disappear from social media. But they are Publish less what happened until this year. This is true in the youngest, born after 1995.
Users now see more publications of influencers, or linked to business, A brands, product promotions, discussions about trends.
There is an obvious reason: especially Tiktok and Instagram have algorithms that make the person watch one video to follow another, and then one more, and then one more photo. See, not publish.
Katty Kay, journalist and algorithm expert, summarizes in: “Social networks became less social. Are more a matter of consuming this kind of content that today is basically commodity“.
In other words: “It’s more a matter of lifestyle aspirationnot simply about what is happening around you and how I relate to friends and family. For me, this almost eliminates the purpose of social networks. ”
For Katty, social networking platforms are lose focus on normal life of people. So, “ Normal people do not feel encouraged to publish. ”Social networks become a television.
What appears to us ahead are ads of brands, fast fashion, ads of houses and hotels. The consistent organic content has almost disappeared.
So users stop sharing moments of personal life? No. Now they do it more through direct messages, Individual conversations. It is a “more private, more intimate form of online connection”.
Katty Kay believes the peak of social networks has already been. But this sector of the digital world has not disappeared, nor will it disappear, conversations and sharing will continue.
And it also believes that one day we will really come to a moment of “Zero Posts”. And it will even arrive “earlier than we expect, simply because there is no more incentive to publish.” Publish for what? How many friends will you see?
There is still another factor: “Now we are to wake up a little and to see the damage that caused so much sharing, so much exposure. And we are changing our habits a little, ”adds Katty.
