“” Says a voice in offwhile the actress appears crossing the word “genes” of the advertising poster. Instead, he writes “jeans.” This is the last campaign that the series interpreter starred as Euphoria o White Lotus Para La Marca de Moda American Eagle and that has generated a wave of criticism in the United States. In English, words jeans y genes They are pronounced exactly the same, despite having a completely different meaning. What seemed to be another ad, has ended up pointing to the interpreter and the firm for spreading alleged messages of “Nazi apology” and “an ode to white supremacy.” These are just some of the accusations that poured against Sweeney.
In recent days, they have shared up to 14 publications about the new campaign. In one of these promotional videos, the actress states that “genes are transmitted from parents to children, they often determine traits such as hair color, personality and even the color of the eyes.” All this while focusing on the actress. And concludes: “My jeans are blue.” Again, that word game that has raised controversy and that can be understood in two completely opposite ways. The phrase “Sydney Sweeney has great jeans” is repeated again and again as slogan of the firm and the campaign.
Social networks accuse the announcement of spreading Nazi propaganda and having racist and white supremacy connotations. “Maybe I am too progressive. But getting a white, blonde and blue -eyed woman, and focusing your campaign on her perfect genetics seems strange to me, especially considering the state of the United States,”. Many point out that this announcement can contribute to reinforce that the North American country is going through. A controversy that has been growing when others have pointed out that the campaign, which aims to raise awareness about domestic violence by allocating the full price of pants to an organization that offers support for mental health, is “completely insensitive.” The constant use of the word “blue” – normally linked to pure blood – has also made alarms jump.
Sydney Sweeney’s American Eagle campaign is receiving criticism for a “jeans/genes” pun that some say echoes eugenics and white supremacy rhetoric.
Right-wing voices are celebrating the ad as a pushback against “wokeness.”
— Pop Crave (@PopCrave)
It has been a week since he saw everything saw Luz, but it does not seem to be an end. At least for now. In recent days, the Trump administration has spoken about it and has defended both the actress and the fashion brand. “The culture of cancellation has been out of control. This twisted, stupid and dense liberal thought is one of the main reasons why Americans voted as they did in 2024. They are fed up with these nonsense,”. Not only is the possible political messages criticized, they also put in the focus on one of the videos in which they give prominence to the actress’s breasts. A sequence that has remembered those sexist campaigns of the last century. Despite this wave of comments, neither the brand nor Sweeney have publicly talked about all these issues.
“I am not here to tell you that they buy American Eagle jeans … and I will definitely say that they are the most comfortable jeans that I have used, or that make your ass incredible,” says the actress in another of the videos. Taking advantage of the slogan of the campaign, Tesla – company led by Elon Musk – has also wanted to join the controversy. “Our seat robot also has great jeans,”. And they even devised a name: Seatney. Again, referring to the word game.
Since he jumped to fame, the interpreter has enjoyed a media interest within a few. And, precisely for that reason, it has also been criticized for each professional and personal step that you have given. Do not go back to the past to find when it was the last time he starred in a controversy. Last March he put on sale – a soap made with his bath water. “When your followers begin to ask for your bath water, you can ignore or turn it into a Dr. Squatch soap bar. It is strange in the best way, and I love that we have created something that is not only unforgettable, but really smells incredible and works like any other product,” said the actress in the official statement sent by the brand. As soon as 5,000 units were put on sale, which sold out in hours.
