Campaign of jeans, enjoyed on social network and phrase during a show generated accusations of racism, ethaismo and even encouragement to eugenics
Three big names in international entertainment – and – faced criticism on social networks this past week. The reasons range from accusations of objectification and eugenics to ethaismo and comments interpreted as racists. Understand the cases that put the artists under the spotlight in a controversial way.
Sydney Sweeney and the American Eagle controversy
Actress Sydney Sweeney was criticized after starring an advertising campaign for the American Eagle brand. Recently launched, advertising uses sexy images of the actress and bets on a pun between the words “jeans” and “genes” (genetic genes), whose pronunciation is similar in English.
The slogan “Great Genes” (great genes) was understood by many as a message that associates the actress’s body with the idea of genetic superiority – something considered eugenic, racist and macho by several netizens. In addition, the appearance of the actress – blonde, light -eyed and standard body – rekindled debates about beauty patterns socially imposed.
The campaign refers to a 1980s advertising controversy of Calvin Klein, starring Brooke Shields, which also addressed genetic issues with strong sexual appeal. In the present case, critics indicate that American Eagle reinforces stereotypes and uses Sydney’s body as an object of consumption, even while saying it supports causes such as the fight against domestic violence. The brand and the actress have not yet commented on criticism. Despite the negative repercussion, the campaign yielded 10% increase in the company’s sales, according to the Vanity Fair.
ANA DE ARMES AND THE ACCUSATIONS OF EXTARISM
Ana de Armas also faced negative reactions after enjoying, on Instagram, a publication that compared two photos of actress Nicole Kidman – one from 1996 and one from 2024 – implying aesthetic changes in Australian’s appearance. The interaction happened shortly after Ana was caught hand in hand with Tom Cruise, Kidman’s ex-husband. The like was interpreted as disrespectful and etharista, suggesting a veiled critique of age or possible aesthetic interventions of the 57 -year -old actress.
Internet users came out in defense of Nicole Kidman and accused Ana of reinforcing harmful beauty standards. Cuban has not yet commented on the episode. The case gained more repercussion because of the recent proximity between Ana and Tom Cruise. The two have been seen together in public commitments and, although they claim professional involvement, the frequency of meetings feeds rumors of a love relationship.
Ana de weapons and Tom Cruise are seen hand in hand, feeding rumors about a possible relationship.
— UpdateCharts (@updatecharts)
Billie Eilish and the speech about Ireland
During a show in Dublin, Ireland, last Saturday (26), Billie Eilish made a joke that was badly received by the public. When referring to her Irish ancestry, the singer said: “Everyone here looks very like me, like, very, very, very, very white. Anyway …”.
The speech, considered by many to be insensitive and racist, repercussions especially in Brazil, a country that would integrate the artist’s world tour, which canceled show that would do here in September. Internet users reacted with criticism and memes. So far, Billie Eilish has not commented on the case either. This would not be the first time the artist would perform in Brazil – she was in the country in 2023, during Lollapalooza.
Did she say that? Billie Eilish performs in Ireland and fires:
“It’s really cool to be here because I’m Irish. Everyone here looks a lot of me. Like very, very, very, very white.”
— BCharts (@bchartsnet)
Posted by Felipe Dantas
*Report produced with the aid of AI
