Members of the Planalto Palace see in recent actions of against Brazil the possibility of (PT) expanding the entry into electoral flanks previously restricted to pockets. In addition, it is now evaluated that it is also possible to benefit from the antisystem costume, that of a politician who would not retreat even in the pressure of the leader of the largest power worldwide.
Despite the economic impact, Lula’s assistants see in the Trump government’s offensive a chance to dehydrate the patriotic discourse of the Bolsonarists. The intention is to print in and its followers the brand of traitors of the homeland.
Lula embittered the worst popularity of his third term in February 2025 ,.
After Congress applied a series of defeats that culminated at the end of June, Lula began to get a breath after having an effect that posed him as a defender of the poor in combat against a congress and a business community committed to defending rich and privileges.
The scope of this discourse was pointed out as decisive in Lula’s attitude to appeal against the overthrow of the IOF to the (Federal Supreme Court), which
Parallel to the “poor versus” of the networks, Trump’s onslaught against the country, in the case of 50%surcharge, and against STF Minister Alexandre de Moraes, the target of the restrictive, led the government not only to follow the tactics to get out of the ropes in Congress but to enter the speech of green and yellow sovereignty – in politics, that have been monopolized by Bolsonarism for years.
In the digital advertising offensive set up not only by the PT, but by the government, the theme gained protagonism – the play “national sovereignty explained by pets”, for example, had more than 5 million views on Instagram and gained a sequel.
On the opposition side, the attempt is to classify Lula and the STF minister as. And to continue trying to press Congress and the Center, to put on the march such as amnesty to the condemned of January 8, limitations to the power of the Supreme and the impeachment of Moraes.
Bolsonarists scheduled for this Sunday (3) protests across the country as the motto “Out Lula and Fora Moraes”. One of the congressmen who recorded video on the subject was the deputy (PL-MG), who usually surpasses the house of millions in the views of his posts.
The video with the call for the demonstration had over 8 million views on Instagram until Friday (1st).
In addition to the issue of sovereignty, the government also saw as positive the opportunity to go out in public defense of the popular – mechanism that was at the beginning of the year when Bolsonarists used the IRS normative to say that the government could tax transactions.
The Trump government has opened that includes Pix as a possible unfair practice in Brazil in relation to electronic payments services.
The play “Why Pix Botidates” has over 4 million views on Instagram.
A member of the first level of the Lula administration states that from now on the idea is to continue reinforcing the campaigns under the motto “Brazil for Brazilians”, with the adoption of advertising directed to different audiences.
There is a concern, however, that the discourse of tax justice, which enabled Lula to gain a breath in Congress, submerge in the midst of the dispute with Trump.
With the return of Congress to work next week, the government intends to bring back, with the source of resources the taxation of the richest.
The intention is to show that the promise of tax justice has not only the disadvantaged as target. The measure is seen as crucial to Lula’s intentions to obtain a fourth mandate because, in the view of Planalto members, it has the potential to reduce Lula rejection in the middle class.
Special Commission created by the House approved in July a bill, which is now ready for voting in plenary.
The expectation in the Planalto is that if the strategy is successful and gives the electoral breath to Lula, this enables the attraction of center allies to 2026 or at least avoid the formal adherence of these subtitles to the Bolsonarist campaign.
