A simple gel of the market, with the symbolic price of 1.50 euros, is gaining prominence on social networks and attracting more and more curious. Content creators, digital influencers and common consumers have shared experiences with this product, associating it an aroma that, according to the HuffPost news site, many describe as “smells of expensive perfume.”
An aroma that surprises for the price
According to the same source, the product that is generating this wave of popularity is the “amber and vetiver” bath gel, belonging to a new range recently launched by the Spanish supermarket chain. The 750 ml package stands out not only for its intense aroma, but also for the competitive price, which, for many users, represents an irresistible combination.
“I read articles that say that it literally smells like gods. It became super viral on social networks and I really had to experiment,” commented an influencer on Tiktok. The range also includes other versions such as “sweet memories” and “pomegranate and wild fruits”, although it is the “amber and vetiver” to receive more prominence.
Comparisons with luxury perfumes
According to content creator @elsa.gervasi, “they say it’s the best gel you can currently find in the market.” The video below is an example of the type of reactions that have been circulating in the networks.
Comments on social networks multiply. “I bought it blind and now smell the Iberian male,” wrote a user on Instagram. Another adds: “The coconut and lichia smells a little to the I Want Choo of Jimmy Choo, which is my daily perfume. Since leaving that I tried others, but I always come back to this one.”
The popularity of this market gel has been maintained mainly by the digital mouth, without associated advertising campaigns. As note the site, this is another example of the way small products, driven by virality in the networks, can achieve great notoriety in a short time.
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