There are many reasons to buy a company shares. Expectations that the benefits grow. That it distributes more dividends. A very fierce punishment in the market that leaves them at balance price. But among all the possible arguments to choose a company among the thousands that are quoted, investors have chosen on Monday get into the manufacturer of the American Eagle fashion firm because the president of the United States, Donald Trump,, shooting the titles of the company more than 18%.
The slogan of discord plays with the words “jeans” (jeans) and “genes.” And has as the protagonist actress Sydney Sweeney, interpreter of the and The White Lotus. “Genes are transmitted from parents to children, they often determine traits such as hair color, personality and even the color of the eyes. My genes are blue,” he says in one of the ads. In addition, as it has just been known, Sweeney was recorded last year as a republican voter in Florida.
The cocktail of what from ultraconservative ranks is considered an attempt to cancel by the left, together with the political affiliation of Sweeney, has been enough for the president to intervene from Truth Social, the social network of his property. “Sydney Sweeney, registered republican, has the most attractive announcement of the moment. It is for American Eagle, and the jeans They are sold as hot bread. For them, Sydney! He wrote.
Immediately afterwards, American Eagle’s actions began their climbing, which mediated the session on Wall Street reached 18%. The company is now worth around 2,180 million dollars (about 1,870 million euros), although seen the fluctuations of these days, their titles promise new strong emotions for those who buy them: they shot 16% in four days when they were, but then more than 6% fell in two days before the public’s reaction to the advertisements.
In an environment of political polarization in the United States, the Stock Exchange could be interpreted as a gesture of support for the company against accusations of racism. But these types of sudden movements have more opportunism than ideology: once investors have proven that Trump’s mentions move the market, as has already happened on numerous occasions, both in the stock market and in the crypto universe, they get on the speculative train with the aim of getting revenues in a few hours and then leave the car.
Expanding the focus, the company does not go through a good time: so far this year is left around 25% in the stock market, although US indices are positive, and in four years it has lost two thirds of its value, so the controversy has given some oxygen to shareholders. The premise is that, sometimes, the maximum “talk about you, even if it is bad”, can be profitable in terms of marketing, given the continuous fight for the attention of the public that maintain thousands of brands.
Jaguar attacks
Along with the message of support to American Eagle, Trump left another much less friendly dedicated to the British jaguar car manufacturer, owned by the Indian Consortium Tata Motors. “Jaguar made a stupid and very progressive ad, a disaster! The CEO has just resigned, and the company is mired in absolute chaos. Who wants to buy a jaguar after seeing that shameful announcement?” He said.
After 35 years in Jaguar, almost three of them as CEO, Adrian Mardell announced last week. Despite the criticisms he reaped, launched last November, the results of his last fiscal year, closed at the end of March, were the best of the last decade.
In the middle of Jaguar’s reinvention towards a 100% electric business model, the colorful announcement, entitled Copy nothing (Do not copy anything), went viral on social networks, because cars do not appear in it, and because it was branded from woke by media and conservative accounts.
