United Kingdom forbids Zara ads with “extremely thin” models

The UK British Advertising regulator banned two announcements of the Spanish clothing group Zara on Wednesday by presenting models that seemed “extremely thin”, classifying the images as “irresponsible”.

The fashion giant Zara published photographs “socially irresponsible”Of models that seemed to be extremely leandecided the UK advertising authority (ASA).

In May, two of the products available on the Zara website featured an image of a model wearing an oversized shirt with pockets and another of a model wearing a voluminous combined short dress.

According to the British advertising supervision agency at the time received a complaint, according to which the ads were irresponsible because the models seemed to be extremely lean.

Zara, from Spanish Inditex, maintains that the models had worked for known and respectable fashion brands and confirmed that both models had medical certification that proved that They were in good health.

According to the world giant of fast fashion, none of the images had been modified, except for small editions of lighting and coloring. The company confirmed, however, that it had changed product listings after receiving the complaint and Removed the specific images.

The wing states that the CLASS DESIGN In the first ad drew attention to the upper model of the chest chestcreating a focal point around its clavicle, which was salient.

In addition, the positioning of your armswhile wearing a wide shirt, it creates the impression that its arms, shoulders and chest were very thin.

“In general, we considered that the model pose and the choice of clothing In the announcement they created the impression that the model was extremely thin, ”says the British regulator.

The supervision agency adds that the Style and Lighting of the Second Image And the choice of clothing in the ad also created the impression that the model was extremely lean. “For the reasons above, we concluded that the models seemed extremely lean and that The ads were irresponsible“.

“We made a note of the ASA decision, after an individual complaint about two images on our site, which we removed we were informed of this decision,” said a spokesman for Zara British.

“We are committed to responsible content And we follow strict guidelines and controls in the selection and photography of models, as well as in the selection of images. ”

This is not the first time that Zara has been accused of promoting the advertising campaigns. In 2017, the brand was involved in controversy for a campaign that made the Apology of women with curves. The problem is that the two models that illustrate it were.

In the same year, big names in fashion like Gucci, Saint Laurent, Vuitton and Dior adopted a letter of principles that and the use of mannequins under 16.