Billionaire industry andfor many, the best stress alleviator. The replacement of the role of bullied newspaper came in to kill the game. But it was slow to do so.
Nowadays, Bollet Plastic is in just about everything new. We receive him with joy not only because our order has arrived, but because bursting those bubbles, for some reason you know well-and it’s not any reason, science explains, but let’s go to it.
Nonetheless, the industry that is now worth thousands of millions was born from an authentic failurewith totally different goals from those that have today.
The origin of the invention goes back to 1957when the inventors Alfred Fielding e Marc Chavannes – the first American engineer and the second Swiss chemist – were trying to create a wallpaper Textured to please the Beat generation, which “through the road” has rebelled against the traditional values of consumerism to assume innovative forms of artistic expression.
The result was not exactly what the inventors expected when they sealed two sheets of shower curtain, air between them. As soon as they knew the partners who were looking at no crap, but for the beginning of a revolution in the packaging and transportation industry.
This revolution would only start three years later, when the two inventors founded the company Seled Air and found The ideal market: Protection of electronic equipment during transport. IBM, which has just launched computer 1401 – a milestone in computer history – needed a solution to send its delicate computers safely. Bubble Wrap (surprise, surprise) was the ideal material.
After that, Bollet Plastic was adopted by small packaging companies, replacing the classic role of bitter newspaper. In all, they were granted six patents Related to Bubble Wrap’s manufacturing process, which guaranteed the inventors the right to commercially explore the idea.
Today, Sealed Air still exists and is a multinational with more than 15,000 employees and presence in 122 countries. In 2017, it registered sales of $ 4.5 billion.
“Instinct? Rebentá-lo”
At the same time, the pleasurable phenomenon of bubbles gaining strength – something that even Alfred Fielding’s son, Howard, discovered as a child, recalls the magazine.
“I remember looking at the material and my instinct was to rebuild it,” said the inventor’s son. “I say that I was the first person to burstbut I’m sure it’s not true. My father’s company adults probably did it to ensure quality. But I was probably the first one. ”
“The bubbles were much larger at that time, so they made a loud noise, it was a lot of fun,” he said.
And now, yes: what makes the surf of plastic bubbles so addictive and satisfactory?
Swansea researchers have tried to answer this question and admit that it is much more than entertainment: it stimulates the production of serotonin and dopamine in the brain, which gives us brief moments of relief and calm.
For the most addicts, the key holder Mugen Puchipuchi, invented in 2007, reproduced the sound and the tactile sensation of bursting the famous plastic blisters.
Tomás Guimarães, Zap //
