O Infomoney – Greater and most complete Ecosystem of Information about Economics, Investments and Business in Brazil – Hit a record of reach on its social networks, surpassing the mark of 820 million impressions in July. It was the biggest monthly result in its history.
O Infomoney It has two dozen profiles on social networks, making a community of 9.3 million followers in July. Instagram was the platform that most contributed to the record result, totaling 400 million views and over 100 million of interactions with the content.
“This milestone reinforces our commitment to being where our audience is, with an agnostic strategy for platforms and guided by the mission of delivering quality content, regardless of the channel,” says Matheus Lombardi, CEO of Infomoney. “We are today a unique case of reach, engagement and, above all, building a highly qualified audience.”
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In total, the ecosystem Infomoney It has reached a community of over 21 million unique users on the site and followers on social networks in the month. The site is, with a slice above 20% of the audience in July, considering a set of 33 of the main sites of the segment.
In June, the eighth edition of the Finflence Study, conducted by the Brazilian Association of Financial and Capital Markets Entities (Anbima) in partnership with the Brazilian Institute for Data Research and Analysis (IBPAD), also pointed out among the companies that talk about finance.
25 years of well -told stories
In 2025, the Infomoney celebrates its 25 years of existence with the campaign “The economy speaks. Infomoney translates. ”The site was born in 2000, the year of“ Bubble Pontocom ”, witnessing – and reporting – this and many other emblematic moments in the financial market.
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It emerged when investors in the Brazilian stock market were just a few thousand and over the years it has consolidated their role of translating “economies” to people interested in taking better care of their money, and talking to new audiences. Since then, it has won relevant milestones in its mission of democratizing quality financial content.
By 2024, he added 95.2 million users and 392 million page views on the site. On social networks, the range hit the 3 billion house and the engagement, 60 million. Aggregate, the community that accompanies the ecosystem in more than two dozen proprietary profiles exceeded 8.3 million followers.
O Infomoney It also entered the list of 20 fastest growing sites in Brazil and won the Ibest 2024 award in the category.
