With a career started in the corporate world, Fatima Pissarra, founder and CEO of Mynd and Billboard BR CEO, shared, on the program Infomoney, presented by Mariana Amaro, as her trajectory within large companies led her to undertake, creating one of the country’s most influential agencies in the universe of music, entertainment and digital influence.
She recalled her professional beginning, when, for example, she launched an advertising area on mobile phones when she worked for Nokia, which gave her recognition as an entrepreneur, even inside a multinational. “You have to undertake because you have an entrepreneurial spirit,” he recalled, remembered conversations with colleagues from the job market. This kind of comment ended up marking her. “I just said, ‘Ah, so I’ll undertake.”
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Reference in music, influence and entertainment
It was with this impulse that she started her career in entrepreneurship And that led her to the path of founding Mynd in 2017, alongside the black members Gil and Carlos Scappini, with a business model focused on artists, influencers, branded content and impact projects. “Today we are the largest in terms of artistic agency in the country,” he said.
Black Gil, even recently deceased cancer victim, was an essential part in this whole process. She remembers her friend as someone who said without hesitation: “Are you crazy? Everyone loves you, will start your business, yes!” She was the one who put everyone up in the crises, who answered, answered, welcomed – from directs to last -minute calls, he remembers. And who lived for others and transformed where it passed: Salvador, Rio, the music market. “Her legacy is not over, because she changed a generation. She was what it was because she wanted to.”
Purpose, representativeness and real impact
The businesswoman explained that Mynd’s growth is linked to the consistency and clarity of purpose. One of the agency’s most important pillars, for example, is representativeness, also reflected in its hiring policy: “From the beginning, we have already put that 50% of employees would be black, 70%, LGBTQIAPN+.”
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Fatima believes in the transforming power of digital influence, not only for brands, but also for creating opportunities. “Everyone is an influencer and has to develop as an influencer, take it out.” It exemplifies the potential of this market citing concrete cases: “There are people with 50,000 followers earning $ 100,000 per month.”
Advice
Finally, she recommends: Empowering requires attention to everything – numbers, inventory, data analysis and especially discipline. “Don’t give up. Research, learn, study.” The world changes fast, so the entrepreneur needs to adapt, understand when something did not work and follow. “Life is not about something that works forever.”
In addition, it reinforces that it is necessary to celebrate the small achievements. Did you get 30 employees? Happiness. 40? Even more. “I never thought it was going to go where I arrived.” And even in the defeats, I insisted: “Entrepreneurship is that: wake up, get up and… it will work. If you need it, it changes everything. The way it happened, I was happy, I am very happy,” he concludes.
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For more details of the company’s history and know your strategy for the future, see the full episode in. The program is available and in its podcast version on the main streaming platforms such as,,,
About zero to the top
O podcast From zero to top It is a production of Infomoney And it brings, every Friday, the history of prominent women and men in the Brazilian market to tell their history, sharing the biggest challenges faced along the way and the main strategies used in the construction of the business.
The program has already received names as founder of Brisanet; , from the Simpar group; Founder of XP Investimentos; , Chairman da Cognna; Supley group co -founder; CEO and founder of 3Tentos; CEO of the King of Mate; one of the founders of the free market; the entrepreneur; , founder and CEO of Cobasi; Executive responsible for Renner’s rise; and told dozens of success stories.
