André Kosters / Lusa
German dominates the top 10, with seven presences. The T Telecommunications Giant is the most valuable mark of the continent for the third consecutive year.
Six Portuguese brands are part of the ranking of 500 more valuable of Europe in 2025 of Brand Finance.
In a statement sent to ZAP, Marketeer accounts for the positions of the Caixa Geral de Depósitoswhich emerges as the best placed national mark in 240th place, followed by EDP (260º), Millennium BCP (393), Galp (395), MEO (427) and Pingo Doce (430).
The top ten positions are dominated by German brands (which win seven of the 10 seats), followed by French (two) and one British.
The German Tthe most valuable telecommunications brand in the world, leads for the third consecutive year, with a 12% increase in the brand value, to 76.5 billion euros.
A Mercedes-Benz maintains 2nd placedespite a 14% drop in brand value, which settled at 47.6 billion euros.
A Allianz it rises to 3rd, with a modest growth of 2%, to 44.7 billion euros, the Shell falls to 4th after a 13% reduction in the brand value, the BMW maintains stability in 5th place and Porsche It descends to 6th – suffered a 8% drop due to the lowest demand in China and Europe.
A Chanel records the highest growth in the top 10, rising to 7th, while the Louis Vuitton It is 8th. THE Volkswagen e SAP They close the top 10, with SAP registering a 25% increase in brand value.
The complete top 500 can be found.
