Sweden has a new asset to captivate tourists: a good night’s sleep

by Andrea
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Sweden has a new asset to captivate tourists: a good night's sleep

Sweden has a new asset to captivate tourists: a good night's sleep

Sweden’s long and cold nights can discourage him to go there in winter unless he is looking for that 21st century evasive luxury: a good night’s sleep.

Svartsö is one of the few islands of the Stockholm Archipelago where accommodation remains open in winter. Rooms are Swedish simplicity in its most minimalist form: a bed, a chair and a bedside table. No television and without much more to distract the immaculate tranquility of the surrounding environment.

In an era of relentless connectivity, sleep became the supreme luxury and generated a new trend of travel: O tourism do arewhere private sleep travelers choose their hotel based on the pillow menu or reserve sleeping refuges away from everything, with personalized activities that induce sleep.

Sweden, however, has a different and more natural approach to sleep tourism, inspired by landscape and more traditional lifestyle. Often associated with moved cities and connected such as Stockholm and Gothenburg, in winter Sweden embraces his sleepy side and invites visitors to do the same.

“The abundance of accessible nature and large areas of a quiet wild nature, combined with dark nights, mild temperatures and a cultural emphasis on relaxation, make Sweden An ideal place for sleep tourism“, Explains Christian Benedict, a sleeping researcher at the University of Uppsala, Sweden.“ Studies show that technology and the way it interferes with our lives have a significant effect on our sleep, and spending more time in nature is linked to better mental health and less sleepless nights. ”

The Stockholm Archipelago is a paradise for nature lovers with over 30,000 islands, many of them disabled. Svartsö is one of the largest islands, but it has only about 65 inhabitants throughout the year.

In the winter months, the Skärgårdårshotell is the only open accommodation, and its cozy chalets in the forest, away from the main building, in its own wooded and quiet, offer the type of PEACE AND TRAINING which is sought, without leaving me completely alone in nature.

On the island, in winter, there is just to do beyond walking, reading and observing the rhythms of the day in a way that is not possible when surrounded by the bright lights of a city.

Svartsö Significa Literermment ”The Black Island“Referring to the rocky bed of dark granite, although in winter the name can simply refer to the dark sky, completely free from the brightness of the city. The darkness, long seen as a metaphor of fear and depression, is welcomed in these Nordic regions. More north, in the Arctic Polar Circle, where the polar night covers the dark land for months, far from home, the inhabitants, the inhabitants, the inhabitants, the locals, the inhabitants, the inhabitants, the inhabitants, the locals, the inhabitants, the locals, the inhabitants, the locals, the locals, the locals, the locals, the locals, the places, the places, the places, the places, the places Put on head flashlights and exploit snowy tracks.

The hotel sauna is discreetly nestled between the trees and the day ends up in the classic Scandinavian style, sweating all the concerns that could keep tourists awake, followed by an invigorating dive into the sea.

“Traditionally, in the darkest months, fire was important to heat and light, but also as part of the night ritual,” says a woman named Marie. “After dinner, people snuggled around the fire and allowed the glow of the flames to relieve all the stress of a day of work. ”

It is easy to think of sleep deprivation as a 21st century problem, but Mara’s Swedish legend shows that it is as old as the forest. A strange being mythical that, as it was said, tortured people during sleepcausing fear and tightness in the chest, full of anxiety. Mara gave rise to the word “nightmare” (nightmare). But in modern times technological distractions have replaced mythical creatures as more and more people strive to sleep.

“Sweden is one of the most digitized societies in Europe And it was one of the first to adopt digitization, ”explains Thérèse Cedrecretz, commercial director of Scandic Hotels Group, also from Sweden.“ Our interest in sleep, and especially for the lack of it, can be attributed to this and a greater awareness of its impact on our health, which we seek to fight with a series of measures. We have rooms with blackout, playlists that induce sleep and welfare zones where mobile phones are prohibited. If our customers don’t sleep, our business and your health suffer. ”

Worldwide, other hotels, both urban and remote, are going even further.

Cadogan Hotel in London offers its own Sleep Concierge service, developed in partnership with the hypnotherapist and sleep expert Malminder Gill, which offers a guided sleep meditation program. Mandarin Oriental Geneva offers a three -day package with a private sleep clinic that involves the study of guests’ sleep patterns and the creation of individual sleep programs. In Thailand, in the middle of the tropical vegetation of Costa Real, the resident Naturopath of the Civa-Som Hua Hin resort will guide you on everything, from diet to hormones that may be affecting the circadian rhythms. Carillon Miami Wellness Resort uses electromagnetic and infrared technologies to help guests sleep.

“Our customers came to us to say that they felt exhausted, and this often seemed to lack sleep,” says Stella Phooti, founder of Travel Company Wellbeing Escapes. “We tried incorporate elements of local cultures in our sleep programs. In Buddhist countries like Thailand or Sri Lanka, we offer meditation and mindfulness. In India, Ayurvedic treatments use herbs of local origin; And in Italy, the vineyards guided walks are part of a sleeping program that promotes sleep. ”

In Sweden, however, it is the experience of being in nature that constitutes the basis of sleep tourism. “The motto of nature It is maintaining simplicity“Says Jennie Walker, founder of Walkers Naturtrer, a company of nature guides in the Western Costa of Sweden archipelago.“ In winter, in the arid outings that characterize the Gotemburg archipelago, there is little vegetation, and the birulas and the pines move away from the strong western winds. A walk through the rock fields on a winter day, perhaps finding a common focus to sunbathe in one of the reefs, is the perfect preparation for a good night’s sleep. ”

And while traditional sleep retreats focus on relaxing before bed, in Sweden the Focus on sleep begins with dawnwith the possibility of practicing activities that induce sleep, such as walking, kayaking and forest baths.

“Sleep retreats don’t help people sleep only during holidays,” says Photi. “The goal is to allow a relaxing, holistic and personal approach that will provide you with new habits of sleep and wakefulness, with the objective of promote lasting changes.”

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