While in the United States 85% of real estate agents already adopt Artificial Intelligence (IA) to accelerate their projects, and could reach 90% by 2030, in Brazil technology advances in turtle steps. The percentage of companies of what they already use AI here does not reach 19%, according to a survey of ballast, Brazilian startup specializing in AI solutions for the sector, made in conjunction with Brain Strategic Intelligence and the Brazilian Association of Real Estate Incorporators (Abranc).
Despite this unequal scenario, more than 70% of companies that have already adopted technology report positive impacts and the expectation is that this number will grow, with projections that 93% of companies are positively impacted by the use of artificial intelligence. Among the solutions to which they have stood out in the sector is automated care and the management of data collected by the virtual assistant created by Lais, Lais.
The technology has already exceeded 2 million unique care via WhatsApp, automating interactions, qualifying leads and maintaining customer relationships continuously. According to Startup, companies that implemented Lais register up to 60% increase in lead conversion and reduction of operating costs. An example is Zelo Imóveis, from Campinas (SP), which doubled the number of scheduled visits after the tool adoption, relocating part of the team for strategic functions.
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According to Allan Paladino, CEO of Lastro, AI can act on four main fronts:
- Commercial service – Answers 24 hours a day and qualifies contacts directly on CRM.
- Administrative service – Resolves daily demands, such as issuing slips, rescism guidelines and monitoring of maintenance.
- Ad update and update – Interacts with owners to keep ads updated and capture new properties.
- Intelligence center – Allows personalized assistant configuration and provides conversation -based strategic reports, revealing customer preferences, ad performance and market trends.
In addition, technology also offers complementary features such as scale remarketing to reactivate old contacts, geolocation real estate suggestion and dashboard generation with market data.
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“Artificial intelligence has been consolidating itself as a key piece in the real estate sector, supporting from data analysis and pricing to customization of offerings and provision of trends,” said Paladino.
For the expert, integration with other technologies, such as virtual and increased reality, can further increase the level of customization and efficiency in the coming years. “The challenge in Brazil is now accelerating the adoption curve, ensuring that technology is used ethically and strategically without replacing human interaction – but expanding care capacity and data -based decision making.”
