Cagongjok has brought South Korea Starbucks a problem: some of its customers are treating establishments as private office spaces. You are now asking them to stop bringing monitors, printers, extensions and secretary’s partitions to their stores.
The Starbucks cafes chain put notices in its South Korean stores to ask customers to do not bring equipment from a bulky office for stores.
According to, the warning details that Objects like computers Secretary, printers, electrical extensions and secretary’s partitions are not allowed in their establishments.
The warning also calls for customers that take your belongings when they leave their places for long periods, and essentially other customers share tables intended for several people.
In response to a request for comment, a Starbucks representative explained that Starbucks Korea had updated his policy so that his clients “have A pleasant and affordable store experience“.
“Although portable and Smaller personal devices are welcomecustomers are asked to refrain from bringing computers of secretary, printers, or other bulky objects that can limit places And affect the shared space, ”said the representative.
Starbucks Korea’s new policy does not involve time limits for customers who eat in stores, adds the representative of the US cafes.
Photographs on social networks show customers in South Korea to put folding partitions around your work areas In Starbucks stores, making the area inaccessible to other customers.
The Korea Herald
Cagongjok and Starbucks
Starbucks Sul-Coreanasurge’s new policy at a time when the trend of work-to-paid-do-Capanknown in South Korea as “Cagongjok“It swept the country.
The expression “cagongjok” can translate into “people who work or study in cafes for prolonged periods.” In Seoul, the trend is fueled by the large number of cafes on every corner of the street.
South Korea is the Starbucks’s third largest marketafter the US and China, with over 2,000 establishments. At the end of 2024, his number of stores surpassed that of Japan.
The Seattle -based coffee chain recently released its results from the third quarter of 2025, with the Sixth consecutive quarter of remaining sales. Global sales per store descended 2 % compared to a year ago.
Company actions about 18 % fell In the last six months but it is stable compared to the beginning of the year.
