The holidays away from the city are really a luxury

Tranquility, quiet, silence, peace… Far from the noise of the big centers. It sounds simple, but you pay expensive. The escape of large centers and the demand for Refuges and contact with nature have increasingly figured out among the preferences of luxury tourism.

As holidays in “quiet”far from large urban centers, they became literally a luxury.

If, on the one hand, the Algarve, Lisbon and Porto continue to be popular vacation choices in Portugal; On the other hand, the luxury tourism segment is increasingly looking for less obvious destinations that provide authentic, calm and outside traditional routes.

It is precisely this trend that has been confirmed by the luxury tourism company.

“The profile of the luxury traveler is changing: Time, silence and authenticity is valued -And this is reflected in the choice of destinations, ”says Nuno CostaCEO of Timeless, in a statement sent to ZAP.

“Regions like the Gerês, Trojan, Bear, Melides and Évora They have been increasingly required, precisely because they offer tranquility, exclusivity and authentic experiences outside the crowds, ”he adds.

To reinforce the bets of this new form of luxury tourism, is the report of the, which points to one the preference of travelers for purpose experiences, in less exploited destinations, where they can decelerate.

“Portugal is a destination of desire”

According to data shared by the National Institute of Statistics (INE), the summer of 2024 recorded impressive numbers in the tourism sector. In August alone last year, the Algarve totaled over 3.2 million overnight, followed by Lisbon, with 2 million, and from the northern region with 1.8 million.

Expectations for 2025 are equally optimistic. According to the inquiry “Perspectives Summer 2025” of the Portuguese Hospitality Association (AHP), it is expected that regions such as Lisbon and the North reach occupancy rates over 50%, while the Algarve can reach 100%.

“Portugal is a destination of desire and has been kept like this in recent years. With the increase in investment in the sector and the saturation of some markets, we have been able to explore and develop other areas of the country, ”says Nuno Costa.

“We are a country that brings together the best of nature, gastronomy and cultural authenticity – Three fundamental pillars of current luxury tourism – that lead the search for this niche market, including outside the summer season, ”he adds.