Padilha makes textured condom advertising from SUS

by Andrea
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Minister of Health says that 60% of the adult Brazilian population does not use condoms in sex

The Minister of Health, on social network X, on Wednesday (13.ago.2025), a video in which he mentions singer Taylor Swift to publicize condom models that will become SUS (Unified Health System).

Padilha referred to the artist’s participation in the podcast “”. In a video released on Tuesday (12.ago), Taylor showed, in a blurred way, the cover of his new album and announced the release date. She withdrew the disc from a box that brought her initials.

In the video published in X, Padilha used a song by the singer as a soundtrack and spoke of a “novelty in the prevention playlist”. The SUS will make available, in addition to the traditional model, condoms in textured versions and sensitive (fina).

Like the singer, the minister showed a box where the initials are read. “The announcement that was everyone waiting: ts. Not from Taylor Swift: Textured and Sensitive“, These.

Watch (1min5s):

According to the Ministry of Health, the distribution of new models seeks to increase adherence to condom use, especially among young people, in the prevention of ISTs (sexually transmitted infections).

This is very important here: 60% [da população brasileira adulta] It does not use a condom in sex. Everything we can put available in SUS to encourage people to use condoms, we will do, because it prevents sexually transmitted infections”Said Padilha in the video.

In, the ministry stated that “The diversification of supply aims to stimulate the continuous and correct use of condoms, making it more attractive and meeting the different preferences of the population”. The expectation is to distribute 400 million units this year.

Condoms are offered free of charge at Basic Health Units, without requirement of identification documents and without quantity restrictions, facilitating the access of all people.

The use of condoms among young people in the 9th grade of elementary school that have already started sex life from 72.5% to 59% from 2009 to 2019, a drop of 13.5%. The data were released by the IBGE (Brazilian Institute of Geography and Statistics) on 13.Jul.2022. Among girls, the index fell from 69.1% to 53.5%. Among boys, from 74.1% to 62.8%.

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