The extension of the closed transmission rights agreement between the broadcasters and the Forte União (LFU), one of the commercial blocks of Brazilian football clubs, can lead to Corinthians’ revenues in this line to R $ 300 million in 2029, in the most optimistic scenario. For the extension, the total raised by the group reaches R $ 2.2 billion in the last year of the contract for Serie A of the Brazilian Championship.
By the end of this week LFU should sign an agreement with YouTube (by Cazétv) and Record to increase the contract period signed a few months ago from three to five years. Amazon Prime Video and Grupo Globo had already guaranteed a five -year cycle. Until the agreements update ,.
There is no scenario within the distribution of values to LFU’s Serie A clubs where Corinthians is not the team with the highest collection. Second largest fans in Brazil and the largest trigger in the commercial bloc, the team has their transfers turbocharged by the division of revenue linked to the games audience.
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Under the agreement between LFU clubs, revenues from transmission rights are divided as follows: 45% of the total is distributed equally, another 25% are linked to the audience and 30% according to the position of each club in the Brazilian Championship Series.
As Flamengo negotiated their rights for Libra, no one competes with Corinthians within LFU. A survey done in partnership between InfomoneyTM20 Branding and Brazil Panels shows that the Rio club has 24.8% of Brazil fans, while Paulista has 19.4%.
According to the Infomoneypart of the contracts between LFU and digital broadcasters or channels include real readjustments – above inflation. This appreciation leads the total cake to be divided by group clubs at R $ 2.2 billion in 2029, last year of the contract.
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People close to the business say that even in reality of a poorly put Corinthians in the championship and another LFU Champion club, Timão would take the best in the distribution of revenue. In the most positive scenario, with Alvinegro Champion, the amount collected could reach R $ 300 million at the end of the contract, in 2029, it has a source.
In 2024 the revenue with transmission rights among LFU clubs in Serie A was R $ 1.1 billion. These clubs gave the right to negotiate to LFU by 2029 and the League expects bureaucratic details to close the contract until next Saturday (16). In addition to Timão, they are part of LFU, in Serie A, Vasco, Internacional, Cruzeiro, Botafogo, Fluminense, Fortaleza, Youth, Sport, Ceará and Mirassol.
