Santos closes TV naming on YouTube with 7k

by Andrea
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Official Channel of the Club is renamed Santos TV 7K and will have more investments in content and structure

On Wednesday (13.ago.2025) a Naming Rights agreement for your YouTube channel with the current master sponsor.

The digital platform, which has 1.6 million subscribers and almost 100 million views in 2025, is renamed Santos TV 7K.

7K is a sports betting company of the Ana Gaming group and already prints the club’s shirt. With the partnership, Santos plans to expand the production of exclusive content, create different activations and invest in new ideas to engage the fans.

According to marketing executive Caio Lacerda, Santos TV is a strategic asset that brings the club closer to its fans. He stated in a statement issued by the club that the 7K entry strengthens the ability to innovate and the creation of unpublished experiences.

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