Despite the foreign origin, C&A () is seen as 100% Brazilian by representing what the consumer of the country seeks. According to the company’s CEO, Paulo Correa, the retailer remains faithful to her DNA: allowing access to fashion, democratically. The newest step towards the goal is the new store that the company will open on August 22.
The chosen point at Shopping Center Norte, in São Paulo, has gone through almost a year of work on the project and renovations. “The new store should make the consumer journey even more interesting,” he said in an interview with Infomoney. The concept should be adopted to other units from next year, according to the executive.
But, after all, what will the consumer find differently in the group’s new store? The CEO says the main focus is to present the concept “energy” to the consumer. In practice, the product will be the big protagonist of the store and customers should have more facilities to find the articles sought, with easier lighting and new tasters experience. “We want to create a moment for the consumer to meet,” says the CEO.
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Among the changes are also a new way of organizing the specific products, cash and mirrors in tasters. “In selectivity, we need to stand out,” says the executive.
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Even with rumors about consumption slowdown, C&A has not yet seen concrete signs of falling demand, on the contrary. The executive states that there was no flow, nor greater default. Still, store reformulation strategy is a response to a potentially challenging context and initiative already present in the company’s normal strategy. As Correa explains, evolutions in the concept are already routine at C&A.
The result was practical in a practical way in the second quarter of 2025. Net profit was the best from the opening of capital (IPO) to a second quarter and was the 8th consecutive period that the company saw growth of 2 digits.
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Sales in the same stores (SSS), an important indicator for the sector, was one of the most. The advance was also seen in the NPS, a customer satisfaction metric, which grew 10 percentage points, as well as the gross margin, which rose for the 16th consecutive quarter.
