Chilli Beans founder Caito Maia again commented on the company’s decision to abandon the US dollar in transactions with Asian suppliers. After controversial statements on the subject, the entrepreneur commented on social networks and stressed that the measure is exclusively commercial, focused on reduced operating costs.
“They do not take to the political side. The decision was made not to pass increases to the consumer,” said Maia. According to him, use the renminbiChina’s official currency, allows for more exchangeability and strengthens direct trade relations with suppliers of the country.
The change occurs amid the intensification of the trade war between China and the United States, which has led several global companies to look for alternatives to the dollar in their supply chains.
Take your business to the next level with the help of the country’s leading entrepreneurs!
With over 25 years of partnership with Chinese suppliers, Chilli Beans now seeks to perform all transactions with China directly in Renminbi, without currency intermediation.
“We want the use of the dollar never to come back,” Maia said in a recent interview. “The idea is that all transactions with China be direct: currency, purchase and commerce.”
For the entrepreneur, the decision is also a way of anticipating trends. “In this crazy world, we don’t know what will happen. I won’t miss the opportunity to change and move on.”
Continues after advertising
International expansion
In addition to monetary change, Chilli Beans accelerates its global expansion strategy, focusing on Asia. The brand already operates ten points of sale in Indonesia and plans to enter China.
The goal is to reach 3,200 stores over the next five years, part of them in sustainable containers installed in small towns, with less than 50,000 inhabitants, through the Eco Chilli project.
With annual revenues of R $ 1.4 billion, Chilli Beans seeks to consolidate its international position based on innovation, sustainability and commercial independence.
Continues after advertising
The lasting relationship with Asian partners is seen as an asset – now reinforced by the adoption of Chinese currency as a standard of operation.
