First channel dedicated to sports broadcasts on open TV, the Xsports It will start the activities officially this Saturday (16). Commercial director of the company, Thiago Garcia explained how was the process to acquire major alloys from world football.
Championships of These are some of the attractions of the new channel. In an interview with ItatiaiaThiago Garcia detailed that negotiations started at an international transmission rights event.
“We went to talk personally with the holders of transmission rights at the largest sporting rights event in the world, Sportel, Monaco and Miami, to build relationships, show our value and present the project. From there, collaborations were born with players relevant that make sense to us, ”he said.
New Basketball Brazil (NBB) And Nascar races are other sporting events that will be broadcast on Xsports. The commercial director explained that the intention is to add varied transmissions to the public, including new soccer leagues and other modalities.
Transmissions will not be limited to open TV. The goal is also to expand to digital media.
“We have added two more competitions:. Our search for a broad portfolio will be continuous, and some events will still be revealed at the right time. Certain competitions, we will also have rights to Youtube and social networks, in others the content will be exclusive to TV,” he said.
“We want to expand our variety of soccer leagues, but also bring visibility to modalities with little space on open TV, such as marathons, tennis, motorsport. Our goal is focused on a rich, interactive and diverse experience,” he followed.
What is the differential of Xsports?
According to Thiago Garcia, the news that Xsports presents to the market is the 24 -hour programming experience dedicated to the sport, personalized, and with broad access on open TV. The exclusive dedication to the sport, already consolidated on closed TV, will be experienced in another environment.
“One of our differentials is to offer premium sports broadcasts in an already consolidated window, open TV, promoting a 24/7 experience to the viewer who never had access to this type of content continuously,” he said.
“We want to create a generation meeting, delivering something unique and making the audience feel part of everything we do. In digital, we will be an extension of our TV screen, bringing even more an audience present in the online environment,” he continued.
The idea of the creation of the channel was born from the passion of directors for sports, linked to the desire to democratize access to international alloys, according to Garcia. Xsports is supported by the Kalunga group and will have consecrated professionals such as Milton Leite and Mauro Beting in the schedules.
“The idea of Xsports came from a very special mix: our childhood passion for sport with the chance to create an affordable channel with 100% sports programming. The Kalunga group has always been side by side with the development of sport in the country, and enjoying the company’s open TV concession to stimulate sports as a lifestyle is something that moves us,” he concluded.
Where to watch Xsports?
In Belo Horizonte (MG), Xports will be available on 16 UHF channel. The channel is freely available on a common antenna (digital terrestrial TV), satellite and pay -TV operators.
This Saturday (16), the channel will broadcast the following games: Tottenham x Burnley (Premier League), Blackburn x Birmingham (Championship) and Stuttgart x Bayern Munich (Germany Super Cup).
