António Cotrim / Lusa
Businessman Joaquim Oliveira, chairman of the Board of Directors of Olivedesportos and Sport TV, died today at the age of 78, as a result of a “severe pneumonia”.
“Joaquim Oliveira, an important and striking figure of Portuguese football, passed away this Saturday at the age of 78,” wrote the FPF on his site, noting that the businessman was noted “in business in the area of television rights, advertising and marketing in sports, especially in football, where he pioneered in various sectors.”
Today, Joaquim Oliveirabrother of the former Portuguese national and international selector António Oliveirahe was president of the Board of Directors of Olivedesportos and Sport TV, which he founded.
The family lamented with “sense of regret”, in a statement, the death of the businessman, announcing that it happened as a result of a “pneumonia grave”.
“Born in Penafielin 1947, Joaquim Oliveira built a career marked by entrepreneurship and dedication to the development of sport in Portugal, with particular prominence for football, ”says the statement.
The family also recalls that, “in 1984, founded olivedesportospioneering company in the commercialization of television rights, advertising and sports marketing, and was a central protagonist in the modernization of sports communication in the country. ”
“Ten years later, Joaquim Oliveira Purchased the Sports Diary O GAMEand in 1998, launched the Sports TV – The first channel entirely dedicated to sport in Portugal -, reference project that greatly proud And that transformed the way football and sports were seen in Portugal, ”he adds.
According to the family, Joaquim Oliveira’s contribution “to Portuguese football is widely praised for contributing to the sustainability of institutions, clubs and competitions”.
“The public recognition of this legacy was materialized in various honors and distinctions, of which the Prestigedelivered by the Portuguese Professional Football League (2019), and several awards attributed by the most prestigious Portuguese clubs ”, can still read in the statement.
Not communicated signed by the wife, children and grandchildrenit is also pointed out role he had in the service of Portuguese sport and the media sector, namely when it helped the Journalistic titles Of great national relevance – such as the Diário de Notícias and the Jornal de Notícias -, as well as the contribution to the city where it was born ”, which motivated“ the attribution of the title of honorary citizen of the municipality of Penafiel (2014) ”.
“Beyond the business, Joaquim Oliveira was, above all, A FAMILY MAN and friends. Grandfather very proud of his 10 grandchildren, his greatest joy and motivation in recent years, I always found time for the things that made him happywith special affection for golfsport that actively practiced for decades and even a few weeks ago, ”he adds.
Finally, the woman and children “thank you with deep gratitude to all friends and partners who accompanied you at every stage of your life, because this support and friendship have always been the most important for him.”
“In honor of his legacy, he is grateful for all understanding and respect for privacy at this time of mourning,” concludes the statement of Joaquim Oliveira’s family.
Liga Decree Minute of Silence
The Portuguese Professional Football League decreed a minute of silence in the professional competition games for the death of Joaquim Oliveira, in a statement released on his website.
“The Portugal League expresses its deep regret For the death of Joaquim Oliveira, one of the most recognized and unavoidable figures of Portuguese football in recent decades, ”says the League statement.
In the same statement, the president of the body, REINALDO TEIXEIRAalso regrets the death of the entrepreneur.
“Portuguese football is mourning with the departure of Joaquim Oliveira. Portugal lost one of the biggest national references and I lost a friend of a life and a person for whom he had a sincere and enormous personal and professional esteem, ”writing.
Given the death of Joaquim Oliveira, all professional football games that take place this weekend will be preceded by a minute of silence. “We’ll have a minute of silence at this weekend games in your memory. We know how to honor your examplehis passion and his historic legacy, ”said Reinaldo Teixeira.
The league also addresses “the most felt condolences to the bereaved family and all the friends of Joaquim Oliveira”.
The president of the Portuguese Football Federation, Pedro Proençatoday lamented the death of the businessman, highlighting the legacy he leaves in Portuguese football.
“Joaquim Oliveira was a very important figure in the promotion and development of Portuguese football, which It is undeniably poorer With your departure, ”said the federative leader, in a note of regret of the body that oversees Portuguese football.
Pedro Proença also expressed, in his name and the Portuguese Football Federation, the “most felt condolences to the family, especially to women and children, and to all those who had the privilege of depriving”.
