Natural Beauty High: More sought after treatments are those that respect individuality

Slow beauty, quiet beautyundetectable beauty… These terms are not in fashion for nothing. The search for has moved away from artificial and excessive standards and approximately a more natural and individualized ideal. The idea that “everyone has to look the same” no longer makes sense to many people who have valued their own characteristics. For dermatologist Renata Primavera, member of the Brazilian Society of Dermatology and Speaker of Rennova, this movement represents a breakthrough. “People are looking for naturalness. Each one has their beauty and this is what should be valued,” he says.

Renata believes that the role of guiding the patient for healthy aging, respecting the boundaries of the body. “I think the doctor’s role is to show the patient how we can manage aging in a beautiful, elegant, physiological way. Because, of course, we will all get older, but we have the option of getting old, healthy and improving skin quality.”

This most conscious approach has been strengthened with the advancement of aesthetic medicine, which offers increasingly safe and effective products. Among the latest resources is the use of more slow but naturally acting biostimulators. “In Brazil, a new particle of calcium hydroxyapatite has now arrived, which is Diamond Intense – a fantastic substance that has this regeneration capacity. At the end of last year, we also had the launch of PLLA, the 150 mg Eleva, very good for those looking for naturalness. It helps both in volume and skin quality.”

This new generation of treatments has gained even more relevance with the popularization of fast -weighting medicines, such as semaglutide -based ones. “Everyone loses a lot in a short time. The body looks beautiful, but what about the face? Falls, lose weight, withered! So these treatments adapt to the patient’s metabolism and are excellent for those who want a gradual and without OverfillerWithout that super inflated face, ”points out Renata Spring. Another positive point is that these treatments need not be repeated frequently.

Brazilian Medical Study

The consolidation of biostimulators as a trend in aesthetic treatments is not only a market perception, but also a reflection of rigorous clinical studies. Dermatologist Bruna Bravo, head of the Brazilian Society of Dermatology, participated in an important research published in one of the world’s dermatology scientific journals, JDC – Journal of Cosmetic Dermatologywhich evaluated the safety and satisfaction of patients treated with collagen biostimulator Rennova Elleva (based on PLLA). “It was a controlled study, very well designed, with follow -up of 52 patients. It is one of the most relevant publications of my career,” says the doctor, who has been in dermatology for 20 years and is also dedicated to medical education.

The research pointed out that the collagen formation peak occurs on average after three months, but many patients already reported significant improvement in just one month of application. “The satisfaction was kept even after 150 days, which is considerable time. The results were natural and prolonged, which reinforces the effectiveness of treatment,” he explains. According to her, the biostimulator acts by stimulating the cells responsible for the production of collagen, elastin and hyaluronic acid, with progressive effect and without the stigma of an artificial result.

This search for naturalness is in fashion and gets names like slow beauty Or lush beauty, but today we talk about “undetectable beauty”-an ideal of self-care in which treatment is perceived more by the patient’s well-being than for visible and excessive changes. “The excess of the procedures came and now we are living the calm. The patient no longer wants to leave the office with the same chin, same size of lips from everyone. He wants a natural result and respecting his individuality and that is where the biostimulator fits perfectly,” says Bruna.

In Brazil, which is at the forefront of aesthetic treatments, the two main biostimulators in use are the based on PLLA and the calcium hydroxyapatite, with indications that vary according to the patient’s profile and treatment objectives. “It is a medical choice, technique. PLLA ‘spreads’ better by face and has more global effect. Hydroxyapatite is denser, for more local stimulus and indicated for areas that require greater definition,” he explains. According to Bruna, the biostimulator can already be considered the procedure of the time – and here to stay. “Today we talk about a consecrated tripod in aesthetics: botulinum toxin, filler and biostimulator. The techniques have been perfected and the results are consistent and safe.” The study was presented at the Congress of Dermatological Surgery in Salvador.

Shorts

Nighttime

The 11th edition of the Sesc Night Pedal, scheduled for September 20, at 21h, is open. The cycling tour will have a course of approximately 26 km, through the main roads of the city of São Paulo, such as Avenida Rebouças, Jabaquara Avenue, Monument to the flags – in the Ibirapuera region, and Paulista Avenue. The goal is to encourage the practice of physical activity besides presenting the capital of São Paulo as a possibility of leisure and culture from the perspective of the cyclist. The start is in front of the Pinheiros unit. Values range from R $ 20 to R $ 40. For registration, just access the Sesc Portal: https://www.sescsp.org.br/programacao/pedaladada-noturna-2/

Eye area balm

ISDIN has launched the Hyaluronic Eyes, the eye region gel that combines in hyaluronic acid formulation, sodium hyaluronate – these excellent hydration substances, betaine (allied for collagen production), and algae. One of the differentials of the product can be stored in the refrigerator. The applicator – which has massaging tip – has cold effect and ensures dermocosmetic better. Thus, the refreshing antisinal gel is coupled with reducing swelling in the eye area in minutes.

Magic Beauty bets on neurocosmetic and powerful actives

In tune in innovation and real beauty, Magic Beauty takes the lead in trends to meet the hair needs of Brazilian women. Did you know that up to eight types of wires can be found in the same head? The brand, which has nine product lines, bets on formulas with actives such as rose muskete, peptides, hyaluronic acid and amino acids. Fragrances are based on neurocosmetic to refer to feelings such as joy and energy. The brand announced the actress and influencer Duda Reis as a new ambassador.

Physiotherapy for Lipedema

The physiotherapist and professor Curro Millán, president of the Spanish Association of Dermatofunctional Physiotherapy and CEO of Lipedema Experts, was in Brazil for the Estetika Congress, where he highlighted the most protagonism physiotherapy in the fight against Lipedema. The disease is characterized by the disproportionate accumulation of fat especially in the legs. One of the main current trends is pressotherapy (equipment that exerts controlled pressure in the area to be worked), especially in the early stages of treatment and as post-surgical maintenance. Another approach is the use of racing treadmill with vacuum technology and infrared radius. “In practice, the patient walks or runs on a treadmill inside a sealed camera from the waist down, where negative (vacuum) pressure combined with infrared heat applies. This improves both blood and lymphatic circulation, reduces the impact on the joints, enhances the burning of localized fat through infrared heat,” details Millán.

Rennova debuts wide line of dermocosmetics

Rennova, a national brand in injectable aesthetic beauty, has entered the dermocosmetics market. The line differs with products developed with exclusive PLLA Complex technology, which combines biomimetic peptides, state -of -the -art hyaluronic acid and antioxidants that together promote great skin benefits such as collagen biostimulation, wrinkle reduction and expression lines, skin regeneration and lifting effect. In the mix, there are products such as micellar solution, SPF 99 sunscreen, sachet collagen, lifting effect serum, lip gloss, eye pencil, hyaluronic acid gel-crime and collagen biostimulator cream and even makeup remover.

New medicine for brain cancer

ANVISA approved the Varanigo (Vorarasidenibe), the first advance in 20 years for the treatment of low -grade glioma with mutation in the enzymes HDI1 or HDI2. Produced by the French pharmacist Servier, the drug is suitable for adults and adolescents from 12 years old who have astrocytoma or oligodendroglioma (grade 2), already operated and without immediate need for radiotherapy or chemotherapy. It acts by blocking the mutated enzymes that produce substances capable of stimulating tumor growth, offering a new perspective for these patients. The glioma is a type of tumor that develops in the brain or spinal cord.

New treatment for rare liver disease

Anvisa approved IQIRVO (ElaFibranor) 80 mg, oral medicine of biopharmaceutical Beaufour Ipsen, to treat primary biliary collangitis (CBP) in adults, rare, autoimmune liver disease, which affects approximately nine women for each man. CBP can cause symptoms such as severe fatigue and severe itching, but can also evolve without visible signs, being detected only by exams. “Because it is a chronic and progressive disease that can evolve to liver and even transplant bankruptcy, it has a treatment that helps reduce this progression and relieve symptoms such as itching and fatigue, which impact both quality of life, is a significant step for clinical practice and patients themselves,” says Dr. Maria Lúcia Ferraz, hepatologist and president of the Brazilian liver Institute (Abrafig)

*This text does not necessarily reflect the opinion of the young Pan.