Consumers give priority to price, not the origin of the product. Movement Trump defends is disappearing.
It is one of the strong and best known ideas of Donald Trump: The “Buy American”. The US President encourages consumers of your country to buy products manufactured in the US.
This priority has already been clearly visible in its first passage through the White House. And now the imposed ones on so many countries are not a coincidence.
There is also the “Buy American, Hire American” initiative – buying American, hiring American – which requires federal agencies to have national suppliers.
Trump’s central idea is that consuming national products strengthens the economy, preserves jobs, and reduces external dependence, especially in strategic sectors.
But this movement “Buy American products” is disappear to the consumers From the US, warns the.
The conclusion comes after the release of one of The Conference Board: US consumers said there are only 50% hypothesis to buy a product they liked, after finding out that it was doneA.
It is a descent compared to 60% in the same question, in a survey held in 2022. The largest drop was among people with Over 54 years: It was a 69% “loyalty” and became 47%.
“Information about the country of origin is still important, but its influence is decreasing“Commented Denise Dahlhoff, author of the report.
O price It is increasingly a concern (also) in the US. And there is a curious phenomenon at the time of purchase: “Many US consumers seem Associate the labels ‘Made in’ at higher prices Due to generally higher domestic production costs, as well as rates on products manufactured abroad. ”
That is, and according to the author of the study, the Consumers are giving priority to value and accessibility; and not the loyalty to national manufacture.
The only age group where it rose (very slightly) loyalty to national products was in people under 35 – from 49% it went to 50%. It can represent a “growing interest in national production linked to sustainability and job creation” among younger consumers, according to the report.
Overall, the axios concludes, consumers in the US have always given priority to the products that best adapt to their pocket and their personal needs – regardless of origin.
