Called ‘Mundo Zira-Ziraldo Interactive’, the show celebrates the life and work of the multiartist and creator of the crazy boy in Brazil
Creator of the writer, cartoonist, journalist and artist (1932-2024) said that book was a genre of first necessity and should be included in the basic basket of the Brazilian. For him, reading was even more important than studying. And it is to continue encouraging this reading habit, especially among children, that the Banco do Brasil Cultural Center (CCBB) of São Paulo inaugurates this Saturday (16) an all interactive exhibition that invites the public to play and explore the universe created by Ziraldo.
Call of the Zira-Ziraldo Interactive World, the exhibition celebrates the life and work of multiartista Ziraldo. After passing through Brasilia, Belo Horizonte and Rio de Janeiro, attracting almost 400,000 people, the show arrives at the historic center of São Paulo. The curatorship is from Adriana Lins and Daniela Thomas, niece and daughter of the artist, respectively. “The exhibition is an interactive, technological and analog dive as well, in Ziraldo’s literary and artistic universe. She puts the visitor explicitly as co -author. The reader is a co -author and he needs to wake up for it. So, here in this exhibition, in play, in play, he ends up appropriating this understanding that the other side is part of the whole,” said Adriana Lins, in an interview with Agência Brazil.
According to the curator and also director of the Ziraldo Institute, the exhibition is the same in all places, but ends up having some particularities in each city where it is exposed. A novelty in Sao Paulo, for example, is that it includes some new books by Ziraldo, which were recently released. “In each space it gets an exclusive adjustment for that space. In this you end up moving the flow of visitation, this interferes with your sensation when navigating. So each experience is unique, it is different because that city has a different shape. And we brought it here [em São Paulo] Ziraldo’s unpublished books that did not exist in Brasilia, did not exist in Belo Horizonte, or in Rio de Janeiro, are books that year. They are: the path of the seven aunts, big fish and between snakes and caterpillars, which we edited last year. ”
The great purpose of the exhibition, said Adriana Lins, is that people enjoy the space, but also turn to reading the books. “The Ziraldo Institute’s motto is to read to go beyond reading. And when we see the children leaving the exhibition saying: Where’s the book? Where’s the story?, We are fulfilled,” he said.
The exhibition
The show brings much of the communicative and democratic character of the artist’s work, with thematic areas dedicated to works such as Flicts and the Pererê Gang. The exhibition’s route aims to encourage each person’s creativity and imagination, mixing projected panels and graphic arts. In one space, for example, dedicated to Flicts, Ziraldo’s first children’s book, the public will come across a great interactive projection, inviting the visitor to be a conductor. There is also a space where the visitor can insert speech balloons in the pages of the book The Square Boy, which were reproduced on the wall. It will also be possible to color virtually some of the designs made by Ziraldo.
The exhibition is free and is on display until October 27th, at the CCBB Annex Space. For this exhibition, you need to book tickets through the website or at the physical box office itself. Tickets are always released on Fridays, from 12pm, and are available on the website of the Banco do Brasil Cultural Center.
*With information from Agência Brasil
