The advance of the adoption of financial technology in Brazil has aroused the interest of foreign companies aimed at the institutional market. In the assessment of John Murillo, B2broker’s Chief Business Officer, which provides markets, trading and market infrastructure solutions, and has just announced its expansion to Latin America, the country brings together characteristics that differentiate it from the rest of the region, both by market size and regulatory and operational challenges.
“I often say that Brazil is a separate country within Latin America. It is a very specific environment, with its own demands and complexities such as capital controls,” Murillo told the Infomoney.
The executive, who runs the expansion of the company to the region, points out that there is significant growth in the search for institutional infrastructure for negotiating digital assets, access to international liquidity and crypto payment solutions, especially among Family Offices, managers and regional banks.
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“I see many family offices interested in doing business with us, as well as regional managers and banks seeking solutions white label Adapted to your reality, ”he said.
According to the company, it moves more than $ 500 billion monthly in CFD contracts and processes about $ 100 million per day in crypto payments through its platform.
One of the points of attention mentioned by Murillo is the strong demand for stablecoins, used as an alternative for exposure to strong currencies in a currency volatility environment.
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“This is an exponential opportunity. Our platform supports 17 USDT blockchains. If you look at Binance, they have six.”
For him, the adoption of cryptors in Brazil occurs faster than in other parts of the world, driven by both macroeconomic conditions and by an expanding technological basis. However, he warns that the entry of international players requires legal preparation and alignment with local regulatory frameworks.
“It is a market with enormous potential, but it requires a very careful approach. We are studying with our legal team what would be the best way to structure a presence in the country.”
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B2Broker plans to expand its presence in Latin America initially with an office in El Salvador and one in Mexico until the first quarter of 2026. In the case of Brazil, there is no set schedule yet, but the company recognizes the country as one of the region’s priorities.
Founded in 2014, B2Broker operates in the institutional market and is present in 11 countries, with operational hubs in London, Limassol, Hong Kong and Dubai.
