German breweries may disappear

It seems that the younger ones don’t want beer. And when they want, they prefer without alcohol. One of the oldest breweries ever closed.

When you think about beverages and Germany, You think soon beer, In those large mugs at Oktoberfest.

But the beer market has been more smiling than now – is that, apparently, The youngest do not want beer. And when they want, they prefer without alcohol.

One “victim” already confirmed is one of the older breweries from Bavariawhich was open for almost 200 years but now closed. Lack of sales, financial problems.

“Brewers have the ability to withstand many difficulties, but when sales fall [por falta de consumo] And the costs continue to rise, there is no more room for long term planning, ”explained the director Richard Hope, no.

Nearly 52 breweries closed in Germany in the last two years. It is the greatest decline in this century.

The crisis in breweries is also related to the inflation and with the climb of the prices of energy. But it is very linked to drop in consumption.

Is that it is taking place, in Germany and not only, a cultural transformation: Generation Z is less inclined to drink alcohol.

For these young people born between 1997 and 2012, drink beer is no longer a daily habit; In fact, it became a occasional experience, even from luxury In some cases.

There are some reasons For this change: Lower purchasing power of young people, healthier lifestyles and greater awareness for the dangers of alcohol consumption.

And also greatly influences the Factor Gymnasium: many personal trainers (e influencers of the middle) recommend customers not to consume the high calories of beer.

According to German statistics, per capita beer consumption was 126 liters per year in 2000 – now it is 88 liters. It is a is left over of more than 30%.

Already this year, throughout the first half, the Beer production fell to the lowest level ever.

“If I want to be honest, it must be accepted that this is a worrying situation. The conditions are not good. Even those whose business has several centuries may have to give up it ”warned Holger Eichle, president of the German Bubble Association.

Peter Lem, Krumbacher spokesman, one of Germany’s largest brewers, admitted Germany’s main beer-with alcohol- won’t have “much growth in the future. The growth trajectory is definitely in low alcohol beers or without alcohol, ”confirmed Peter.

Solution of some factories? They change focus and produce mixed beers with soda and fruit sodas.