The South Korean President, Lee Jae-myung, will participate on Wednesday in a Special television program on the future of K-Pop, in which he will share the stage with the director of the successful animated film ‘K-Pop Demon Hunters’ and with members of the group TWICE.
The presidential office reported on Tuesday in a statement that Lee will intervene in the ‘K-Pop: The Next Chapter’ (K-POP: The next chapter), which will be broadcast on August 20 at 5:00 p.m. local time (8:00 GMT) by the South Korean Canal Arirang TV.
The fact that the transmission will be in English indicates an objective of reach to international audiences.
“The program seeks to analyze the world position that the K-POP has reached, as well as its ability to expand and new possibilities,” the presidential office explained. He added that shared ideas will serve as a reference to define the future direction of cultural policies.
El ‘soft-power’
The Executive considers that the growth of K-Pop is essential to consolidate South Korea as a power in the ‘Soft Power Big 5’, which also includes the food sector (K-Food), cosmetics (K-Beeauty), soap operas (K-Drams) and digital comics (K-Webtoons).
“I do not remember that there is a precedent of a similar program in the station,” Arirang TV production assistant told EFE.
The director will participate in the recording Maggie Kang, Responsible for ‘K-Pop Demon Hunters’; the singers Jihyo and Jeongyeon, of the Twice Group, who collaborates in the soundtrack of the film; producer R.Tee and critic Kim Young-Dae.
The phenomenon ‘K-Pop Demon Hunters’, produced by Sony Pictures and released in June in Netflix, It is the most seen animated tape in the history of the platform.
His main theme ‘Golden’ is still in number one in the Billboard Hot 100 list.
