Carmed, lip moisturizers brand (lip balms) From the pharmaceutical, on Wednesday (20) announced a partnership with The Coca-Cola Company for a new collection, which will result in eight unique products, the first three will be released later this year.
Without giving details about which products will be launched, the employment reported only that the collection will be launched in pharmacies and large retailers from October.
The partnership was developed in collaboration with the global licensing team at The Coca Cola Company, based in Atlanta, Georgia (USA) and, according to a press release, and represents the brand’s largest product release so far.
Unique opportunity
Legacy Card: Far beyond a service
“This moment represents a transforming chapter for Carmed and for the
We bring something extraordinary to Brazilian retail, ”said Cimed CEO.“ We are proud to be a national company by establishing a collaboration with one of the most iconic brands in the world ”.
Although it has existed since 2014, the Carmed products viralized in 2023, when the lip balms in partnership with the candy company Fini. The success was such that the initial stock of the products sold out in 15 days. That year the Carmeds generated $ 400 million in revenues.
Collaborations, or collabsAs the advertising market likes to call, which consists of a joint creation between two or more parts, today are a trademark of Carmed, which has already partnerships with the brands Barbie, Burger King, Bauducco, Oakberry and singer Ana Castela, besides, distributed as a toast to consumers when the singer came to Rio de Janeiro, May 2024.
Continues after advertising
Second note sent to InfomoneyCarmed has already surpassed $ 2 billion in sales.
