Probable new responsible for the communication of the Bahian leader Éden Valadares, received from the mission to dare in the language and aesthetics of the pieces to be conveyed by the party, with special attention to younger generations.
Linked to the Senate government leader, and currently president of the PT in Bahia, Valadares had a conversation with Lula last week to treat priorities for his new function.
His appointment for the position of National Secretary of Communication of the subtitle still needs to be formally approved by the party’s national directory, which meets next weekend.
Boldness and irreverence in party communication have been a tonic in recent months, in ads such as defense of as an instrument of tax justice.
The play was commissioned by the current Secretary of Communication, Jilmar Tatto, to publicist Otavio Antunes. With the use of artificial intelligence, it had great repercussion.
The order for Valadares is to intensify this process.
Tatto, federal deputy and one of the party’s main leaders in São Paulo, could assume another function in the petista national executive.
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