Serasa Experian Launches AI to help small businesses

by Andrea
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Entrepreneurs will be able to consult their customers’ credit conditions and receive sales recommendations

The launch of Agent Serasa Empresa, AI (Artificial Intelligence) feature that transforms WhatsApp into a sales tool for small and medium enterprises. The feature will be available in September.

With the solution, the entrepreneur may consult his customers’ credit conditions and receive personalized installment recommendations through Serasa recommends. You can also start the payment process via Pix, with Open Finance.

The solution was developed in partnership with. The Usa tool was going to make the analysis and selling process smarter and more fluid, directly in the messaging app and also integrates PIX payment initiation features.

In practice, the entrepreneur starts a conversation with the agent by WhatsApp and indicates his potential client to gain access to resources:

  • Consultation of credit conditions, including the client score who wants to buy on time;
  • Recommendation of selling conditions with AI: recommended credit limit, ideal number of installments and risk of default;
  • Immediate start of payment via Pix, scheduling future installments and real -time tracking of the transaction status via Open Finance, through the partner.

According to the company, agent Serasa companies recommends more appropriate payment terms and reduces the risk of default.

“Our biggest goal is to support small and medium -sized businesses on their business journey. We created a fluid, practical and innovative solution on Brazil’s most popular channel: WhatsApp”says Vice President of Small and Medium Enterprises of Serasa Experian, Cleber Genero.

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