O Flamengo plays for the first time this Wednesday (20/08) with the brand of betano betting house on the team’s shirt. The contract with the company is valid until December 2028.
O Betano’s initial contribution is R $ 85.5 million for the period between August this year and January 10, 2026. Then new deposits will be made by the company.
Em 2026, 2027 and 2028, each year will have R $ 256.5 million fixed on Betano payments for exhibition at Espaço Master Flamengo’s uniform.
The sum of the values fixed by the Master Sponsorship until the end of 2028 is R $ 855 million.
There are also other fixed additional values, involving different advertising spaces, and some amounts that can be achieved by goals. There is also a payment to Olympic sports. See details below.
Date of deposits from Betano to Flamengo football
| Data | Valor |
|---|---|
| Until the end of August 2025 | R$ 85.500.000 |
| January 10, 2026 | R$ 128.250.000 |
| May 10, 2026 | R$ 64.125.000 |
| September 10, 2026 | R$ 64.125.000 |
| January 10, 2027 | R$ 128.250.000 |
| May 10, 2027 | R$ 64.125.000 |
| September 10, 2027 | R$ 64.125.000 |
| January 10, 2028 | R$ 128.250.000 |
| May 10, 2028 | R$ 64.125.000 |
| September 10, 2028 | R$ 64.125.000 |
Total of the Master Sponsor Agreement: R $ 855 million
Extra values from betano to Flamengo
- R $ 12 million invested in Olympic sports project
- R $ 10 million in additional properties (LED of Maracanã and advertising signs)
- R $ 1.5 million of investment in cabin
- R $ 5 million in new business models at Flamengo TV
- R $ 10 million if it reaches 400 thousand shirts sold with Betano sponsorship, plus 10 reais bonuses for shirt sold with the sponsor’s logo from there
- R $ 10 million for the first 100 thousand users for customer capture through the Flamengo platform, plus 65 reais per customer from it
In addition, the company wants to hire a star to Flamengo, paying for the transfer and salaries of the athlete. There is no definite name yet.
Race, love, passion and confidence.
It is the greatest pleasure to be another
among the millions of red-blacks
that can hit the chest and say:
Trust. This is Flamengo.
Betano, Master Sponsor
do @Flemish ❤️🖤 pic.twitter.com/QsgAwv34hX– Betano Brasil (@betano_br) August 20, 2025
Biggest Master Sponsorship of Brazilian Football
All companies mentioned are bookmakers.
- Flamengo (Betano) – 256.5 million/year
- Corinthians (Lucky Sports) – R $ 103 million/year
- Palmeiras (Sportingbet) – R $ 100 million/year
- Vasco (Betfair) – R $ 70 million/year
- Atletico -MG (H2BET) – R $ 60 million/year
- Botafogo (VBET) – R $ 55 million/year
- Santos (7k) – R $ 52.5 million/year
- São Paulo and Fluminense (Superbet) – R $ 52 million/year
- Grêmio and Internacional (Alpha) – R $ 50 million/year
- Cruzeiro (Betfair) – R $ 40 million/year
- Fortaleza (Casino) – R $ 30 million/year
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